Learn how to integrate social media into your marketing communications and wider promotional plans of your organization, regardless of budget or size of publisher.
An essential introduction to effectively promoting journals in today’s challenging environment. Tackle pressing issues such as dropping submission numbers, declining library budgets, and the shift to open access (OA). Start shaping your marketing strategies, integrating artificial intelligence (AI)…
Redux 2025 Join us and explore the theme of transitions in academic publishing. The opening keynote session, 'AI in Academic Publishing: A New Chapter for University Presses', will be delivered by Chris Leonard, Director of Product Solutions, Cactus Communications. Exploring how new AI…
This highly interactive course gives invaluable insight into the factors affecting submissions and how marketing can play a pivotal role in engaging authors and attracting and retaining high quality submissions in a challenging marketplace.
This crucial course will cover how to detect, and deal effectively with poor practice and misconduct in scholarly publishing and will highlight the importance of having effective publication ethics policies in place.
Aimed at new and aspiring leaders in publishing whose remit is growing and developing, and who need support to navigate the transition from management into leadership.
Covering common citation metrics, such as the Impact Factor, and explain inherent differences between journals and their metrics. Comprehend author level metrics, including the h-index and gain a clear understanding of Altmetrics and how to use them. This course is highly practical with breakout…