Propose longer-term strategies for developing your organization’s journals. This includes plans and proposals to develop existing titles, and for acquisitions and new launches.
Mentorship programmes provide tremendous benefits not only for individuals but also for companies. Gain crucial practical knowledge and skills essential for effective mentoring and coaching within the scholarly publishing industry.
Understand and explain usage data, citations, and altmetric data from the perspective of a book publisher. The importance of data in the sales and marketing of books will be discussed as it is a vital component of a book’s lifecycle.
This highly interactive course offers an overview of the key stages of product management from the initial product idea and discovery research, through to working with your development and user experience teams or partners to successfully deliver the product.
Building on the success of ALPSP's virtual training program, we are excited to announce the upcoming launch of our On-Demand Training courses. Designed to provide flexibility and convenience, these online courses will be accessible anytime, anywhere, empowering you to learn at your own pace. …
Aimed at marketers. Understand usage and engagement, which metrics are important, and gain insight and ideas around how to improve community engagement and content usage.