Overview
This workshop focuses on the essentials of building a strategic development plan for journals, enriched with practical insights of tactics to employ to achieve various strategic objectives common to many journals from a series of case studies and scenarios. The course highlights the business dynamics of developing journals to enhance performance and achieve strategic objectives. It is tailored to navigate the evolving landscape of scholarly publishing, focusing on innovations like artificial intelligence and the imperative of diversity and inclusion in editorial decision-making. Although some familiarity with the scholarly publishing environment is required, part of the course will also involve discussion of the role of journals in today’s research environment and will consider what threats and opportunities exist for current publishing models.
Who should attend?
The training is designed for professionals responsible for managing and developing one or more journals. While participants are expected to have a basic understanding of the scholarly publishing environment, the course is particularly beneficial for those recently assuming responsibilities in title management or development. It caters to individuals from both small and large organizations and spans all disciplines—STEM, social sciences, and humanities.
What will you learn?
Participants will master the end-to-end process of crafting a strategic journal development plan. The course offers practical strategies to address common challenges in today’s competitive publishing landscape. It will cover:
- Understanding the role of strategic development plans in the growth and adaptation of journals.
- Applying knowledge through realistic scenarios to enhance competitive positioning and identify necessary developments within a journal or portfolio.
Programme
- What are the forces shaping scholarly publishing
- Why develop journals?
- What is a strategic development plan?
- Creating a development plan
- Case studies and practical exercises.
By booking this event, you are agreeing to ALPSP’s [Terms & Conditions].
Please review the Terms & Conditions before completing your purchase.
Speakers
Testimonials
"I thought it was an insightful course into journals development, and I appreciated Gemma and Ani's efforts in tailoring the advice and information to the situations and subject areas of everyone attending." Alex Oxford, Edinburgh University Press
"The parts of the program that I found most useful were the moments of discussion in and following the breakout rooms, supported by the foundations provided by the tutors beforehand. It was particularly interesting to network and interact with publishing professionals from a variety of backgrounds, supported by the clear guidelines and materials provided during the training." Lisa Ruth Pearson, Frontiers Media Ltd
“The course was excellent. I'm grateful for the opportunity to participate, and I came away from the course with concrete ideas about how to build development plans for our Society's journals.” Philip Jackson, Society for Vascular Surgery
Ready to attend?
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