Overview
Ready to navigate the dynamic landscape of journal marketing? Join us for an essential introduction to effectively promoting journals in today’s challenging environment. This course will help you start to shape your marketing strategies, learn how to integrate artificial intelligence driven tools into your practice, and gain tips on engaging stakeholders. We will explore building a stronger community, improving engagement and relationships while encouraging quality submissions through the lessons provided. Attendees will embark on a practical marketing plan activity that provides the opportunity to apply key principles to real-life scenarios. You will be encouraged to share your ideas and lessons learned to make the most of this collaborative experience.
Who should attend?
Whether you're leading a small team or managing an extensive portfolio, working at a non-profit or commercial publisher, this course is designed to elevate your journal marketing expertise. For seasoned professionals, this contemporary course offers an excellent refresher on today's most effective strategies for promoting journals. It's also a must-have for editorial staff who want to gain valuable marketing insights - either to contribute directly or collaborate more effectively with their marketing colleagues. This engaging online course also creates opportunities for journal marketers to connect, share ideas, and learn from peers around the globe.
What will you learn?
- Master the marketing mix: Understand how to leverage the marketing mix and new AI technologies effectively in journal marketing.
- Stay current: Review and discuss hot topics impacting journal publishing and marketing today.
- Develop a solid marketing plan: Learn the benefits of a robust marketing plan for sound decision-making and personal time management.
- Build confidence: Gain confidence in proactively collaborating with in-house and external publishing and editorial colleagues.
- Engage in practical application: Apply your knowledge in a hands-on planning case study exercise with fellow participants.
Programme
- The challenging market for journals: Explore key issues, evolving models and channels, and the roles of authors, societies, publishers, and intermediaries.
- Marketing plans: Discuss key stages for planning and implementing effective promotional strategies (identifying the market, setting goals and objectives, developing appropriate strategies and tactics, and evaluating progress).
- Marketing channels: Learn how best to collaborate with editorial boards, publishing colleagues, and partners; dive into key tactics in the marketing mix, and what to consider for your organization, subject discipline and overarching objectives.
- Measure and adjust: Understand strategies for measuring success and monitoring your marketing efforts, and what you need to adjust.
Speakers
Testimonials
"Brilliant! Incredibly insightful and helpful in cementing marketing knowledge and it inspired some new ideas to take back to the office!" Katie Gough, The British Editorial Society of Bone & Joint Surgery
"One of my key takeaways was the importance of understanding where each of the journals I manage sits within the journal lifecycle. This perspective will help guide more targeted and effective marketing efforts. I also gained a deeper appreciation for the impact of SEO it's clearer to me now how significantly it can influence a journal’s visibility and reach, more than I had previously understood." Lucy Ashworth, London School of Economics & Political Science
Ready to attend?
We can't wait to see you at our event. Book your tickets online today.
