Overview
Social media offers the opportunity to reach huge audiences around the globe, but how can publishers effectively harness these tools to achieve their own objectives? This course will help you to integrate social media into your marketing communications and wider promotional plans of your organization, regardless of budget or size of publisher. It will include setting measurable objectives and practical tips on what works - and what doesn’t - for different platforms.
Who should attend?
Everyone in scholarly publishing who uses social media, typically, marketing and communications, and editorial staff. The course provides a valuable introduction for those new to such roles, and a useful refresher for more experienced staff working across this fast-moving technology.
What will you learn?
- Identifying the relevant social media platforms for your communities
- Understanding the platforms, and how they work
- Optimizing for different channels
- Setting objectives and measuring results
- Integrating social media activity into marketing and communications planning
- Selecting the right tools
- What works, what doesn’t
- Managing community interaction
- Achieving successful integration within your organization
- Dealing with crises
Programme
Sessions will include:
- Practical activities and break out groups (via Zoom Meetings)
- Case studies and examples from the publishing industry and beyond
- An extended session on Bluesky.
Speakers
Testimonials
"I was impressed with the structure of the course, the way it was managed, the organization of the breakout sessions, the tasks we were given, how Kelly and Alastair utilized the chat and polls to get on with things rather than slow everything down as other online courses I've attended have done. Overall great experience, thank you!." Kendra Maeschke, Mohr Siebeck GmbH & Co. KG
"The sections on auditing our socials will be very useful and has given me good ideas of where to start. The introduction to Bluesky was great, especially as it is a relatively new platform that not many of us had started to fully utilize” Sophie Rouse, The Operational Research Society
Ready to attend?
We can't wait to see you at our event. Book your tickets online today.
