Overview
This training considers the most successful ways in which to develop and manage a commercial academic journal and book programme, including how to adapt commissioning strategies in a transition to a more virtual working environment. Taking delegates step-by-step through the commissioning process, the course aims to provide practical advice, relevant tips and techniques to commission and solicit successful content and titles – from market scanning and community development through to proposal management and eventual publication. It also considers how to maximise resources available to us.
Who should attend?
This course is aimed at commissioning/acquisition editors and managing editors involved in all aspects of commissioning including new launch programmes or book list commissioning, with one to two years’ experience. Staff newly appointed to these positions will also really benefit from latest best practice.
What will you learn?
Utilise appropriate market scanning techniques, approach potential new authors and editors with increased confidence, prepare more effective proposals and develop successful lists, analyse and critically evaluate commercial opportunities, manage contracts and schedules effectively and develop techniques to avoid bad decisions.
Programme
- Commissioning – key activities and considerations
- Commissioning and soliciting content for existing journal titles
- Commissioning a new journal launch title
- Commissioning a new book title – from proposal to publication
- Preparing a proposal, including market scanning techniques and financial planning
- Building effective relationships with authors and editors
- List management and development
- Relationships with key stakeholders in journals and book publishing
- Networking both in-person and online
- Identifying high-profile authors to target for article content
- Influencing skills and change management
- Key business issues affecting managing editors and publishers
- AI and commissioning
- EDI considerations
Speakers
Testimonials
"I'd say, the best ALPSP courses I've attended to date. I like how it was structured, starting from what everyone means by commissioning, content, challenges, tips, workflow, examples, and of course, breakout room discussions. I think it was beautifully structured and had the right balance of insights into books versus journal commissioning. I loved the partnership between Sophia and Jess – both are great hosts." Aditi Jain, American Chemical Society International India Pvt. Ltd.
"The discussion and advice related to networking and conference attendance I found particularly useful. As well as the discussion related to strategies and various ways/ sources that can be used to identify leads. I enjoyed the small breakout groups that gave us the opportunity to have discussions with peers working in various commissioning roles." Katie Glaister, Biochemical Society
“The course reiterated the importance of human relationships and the 'service' side of the publishing industry. I will use this to inform my communications with potential collaborators.” Danielle Tremeer, Geological Society of London
Ready to attend?
We can't wait to see you at our event. Book your tickets online today.
