Charles Watkinson, Director of University of Michigan Press, shows us how their Press goes beyond numbers in using quantitative and qualitative data to make decisions on book publishing and (social) impact assessment.

 

Overview:

• Data-driven decision making in book publishing

• Shifts from sales projections to cost management and securing funding support

• Demonstrating the impact and value of books, especially open access titles, to libraries.

 

For further study, please explore our Virtual Training curriculum, where you'll find our course, 'Books in the Data Driven World: Understanding their Impact'.