Nicola Parkin, Director of Books Editorial Services at Taylor & Francis, takes us on an e-book metrics journey in which she details how insights are gathered on both usage and impact in a data-informed way at T&F. Originally part of one of our training courses, we have made this video available exclusively to all.

 

Overview:

• The evolution of book metrics in publishing

• Challenges faced by publishers in implementing and interpreting book metrics

• How Taylor & Francis uses book metrics to inform commissioning decisions.

 

For further study, please explore our Virtual Training curriculum, where you'll find our course, 'Books in the Data Driven World: Understanding their Impact'.