OA implementation lags

behind rhetoric
As ALPSP celebrates its 50th

anniversary, poor change management levels hamper OA adoption


The Association of

Learned and Professional Society Publishers (ALPSP) celebrated its 50th

anniversary during the 2022 Annual Conference. The event, held at the Hotel

Mercure Piccadilly in Manchester, will be remembered for its glittering

chandeliers. The rhetoric around digital change sparkled just as brightly, but

was there substance beyond the shine?
At the time of the conference, most scholarly publishers and learned

societies had already pledged to implement digital transformation, shifting

toward greater Open Access (OA). Few of the discussions at the conference,

however, focused on how, in practical terms, they would manage change along the

way. Embedding digital-first processes requires strong leadership to overcome

barriers, coupled with widespread transparency around the OA-readiness of each

scholarly publisher.


Open Access

Over three days, the scholarly audience attended a series of

discussions on the benefits of OA, but these were largely preaching to the

converted. The Open Pharma forum, one of the satellite events, demonstrated the

value of OA clinical studies, which are well suited for conversion into plain language summaries; these enable Pharma to communicate the

latest research findings outside scholarly circles, mainly to doctors and

patients—a requirement imposed by the European

Medicines Agency (EMA),

that science content creation solutions, proposed by the likes of SciencePOD,

routinely deliver. During the opening keynote, Peter Cunliffe-Jones (University of Westminster),

discussed the role of OA in reducing misinformation for policy-makers,

media professionals and fact-checkers, as well as the wider scientific

community, while discouraging predatory journals. 
Further discussions focused on the need to expand the OA business

model, following the recent announcement by the US Office of Science and Technology (OST) to make OA mandatory for publications

derived from publicly funded research. The move offered further validation for

the OA model, and offers further opportunities for publishers serving Stateside

learned societies or university presses. At the time of writing, 45% of

publications by volume are already published under OA, under 2021 Delta

Think data. 

Change Management

Achieving the cultural agility and processes necessary for meaningful

digital change is the biggest challenge faced by our industry. A dedicated

session, “A look back at the evolution of publishing focusing

on the changes in industry in the past 50 years”, looked at progress so

far.
Delivering a smoother OA experience for authors is an issue of change

management. Large organisations often struggle to adopt change in the face of

inertia, political undercurrents and the ebb and flow of leadership directions.

Smaller organisations like societies are more agile, but often resistant to

change due to associated costs.



Stimulating Innovation

All that said, our industry has proven it is capable of change. The

ALPSP Innovation Award nominees demonstrated the innovative initiatives the

scholarly industry is piloting, particularly among small- or mid-size

organisations. One of the co-winners of the 2022

ALPSP Award for Innovation in Publishing, Charlesworth’s Gateway is using WeChat social media communication

technology to enhance communication between Chinese authors and publishers.
Others are focusing on solving data-sharing issues. GigGaByte

journal, the other 2022 Award co-winner, caters for rapidly changing fields by

publishing updatable datasets and software tools of value to more specialist

communities.

Leadership

toward company-wide transformation
Despite these promising initiatives, digital transformation

must be company-wide, touching every aspect of the scholarly product lifecycle.

We need to understand the internal change management process required to move

toward a more author-centric offering that built on digital technologies.
There was no shortage of expert consultants with the change-management knowledge at the conference. Consultants are typically brought in to propose new processes towards a more effective digital approach. However, this can cause internal friction when members of staff have already identified the specific, detailed changes required, outside standard change management methods. 

Trust

 

In times of change, trust is paramount between publishers and their

staff, as is the need for leadership that fosters an agile, adaptable culture

open to digital change based on bottom-up suggestions. Transparency

is key. During the session entitled, “Transparency in OA: Moving out of the

Black Box?” speakers such as Julian Wilson, Head and Sales and Marketing at IOP

Publishing, pledged to compile the appropriate data for scrutiny.
This data is difficult to assemble, not because publishers are holding

back, but due to poor overall collection of OA-readiness data for display. So,

when the US OST issued its new policy for publicly funded research to be made

available in OA, US customers began asking publishers to identify which parts

of research were publicly funded.

Transparency

The difficulties for publishers

in providing Plan S-mandated OA-readiness data show that our industry lacks

established standards (time of first acceptance, number of reviewers, peer

review length, etc.). Publishers need to create norms across the entire

industry, allowing authors to make their own comparisons between OA outlets.
Introducing such new metrics would come under change management

methodology. Some publishers, like Hindawi 

are already making Plan S-requested metrics public, according to Chair

Catriona MacCallum. PLOS, represented by its Director of Open Research

Solutions, Iain Hrynaszkiewicz, announced at the conference an extended partnership

with DataSeerAI to measure and publish multiple ‘Open Science Indicators’

across the entire PLOS corpus, going back to 2019; this would be ongoing for

newly-published content, and would include rates of data-sharing in

repositories, code-sharing and preprint-posting, in addition to future plans

for protocol-sharing.
Tech-driven publishers, such as MDPI and Frontiers, present in the

audience, have been metrics-conscious from their inception. They streamline

every step in the peer-review process for prompt publication timelines and have

automated many of their processes to the extent that they sometimes encounter

resistance from scientists themselves. Voices have expressed concern to strict

turnaround times for peer-review, for example, which were interpreted  by some as pushing peer-reviewers into

rushing their work.  Yet, workflow

streamlining and optimisation are a by-product of the digital transformation of

our industry.

Sustainable

Development Goals

Once change management has been implemented, there is real hope for

applying research to global causes, such as the Sustainable Development Goals (SDG), which were discussed at length

during the conference.
Christina Brian, Vice President Business, Economics, Politics, Law Books

at Springer Nature, concluded that SDG content is more likely to be published under OA, to be highly

cited, and to receive more attention—as measured by altmetrics—than other

research content.

Moving forward with OA

Although the audience at the ALPSP Annual Conference 2022 no longer

needs to be convinced about the benefits of OA publishing, they have yet to

fully adopt transparent criteria to measure their OA readiness, and focus on improving the author experience. 

They must also open the scholarly research publishing process further,

illuminating excellent OA research for the benefit of the wider knowledge

economy with the help of author-centric content marketing materials like plain

language summaries, infographics and author podcast or video interviews to

spread the latest discoveries far and wide.

 

About the Author

Sabine Louët, Founder and CEO, SciencePOD, purveyors of science content for

educational, informational and content marketing purposes.