In

this ALPSP guest blog, John Sack, Founding Director of HighWire Press shares

how how Highwire are working with their user community to

drive innovation.

 

 

 

We help scientific and

scholarly publishers stay ahead of research and education trends, adapt to

changing user demands, and increase revenues across channels. HighWire

continually invests in data science across all our products to offer integrated

analytics and insights that drive digital innovation.

 

The evolution of print and

digital publishing is accelerating. Publishers work with us to bring innovative

products and services to market faster and deliver the very best user

experiences and business outcomes with our Intelligent

Platform. Our customers tell us that the evidence

we offer, via our Strategic

Business Consultancy Services, transform

conversations about content development and product strategy. Working together

as a strategic business partner, our goals are to advance innovation and best

practices, inform successful editorial and

business decisions, and create great products and services and business outcomes.

 

Insights drive innovation

across the industry

 

At HighWire Publishers’

meetings, our community shares analysis, insights, and practical advice to

address the challenges they face as well as a future focus on strategies to

keep ahead of the curve in the ever-changing publishing ecosystem.

Conversations at our meetings focus on delivering what users want, improving

workflows to attract readers and leading authors, and creating new revenue

opportunities. You can watch brief video excerpts of presentations at recent

meetings now available for the first time on our web site outlining specific

achievements working collaboratively with HighWire.

 

Joe Puskarz, Director,

Division of Journal Publishing, American Academy of Pediatrics shares the

strategic process, data insights, and success metrics around a dramatic change

in AAP’s Pediatrics print strategy and online publication gateway to

better serve readers and advertisers while improving profitability. See videos Optimizing

a publications gateway with reader feedback and analytics and Pediatrics

Print Strategy: User behavior drives product development.

 

HighWire’s Intelligent

Platform includes end-to-end publishing solutions from strategy to delivery.

Machine intelligence and predictive analytics are applied across all our

products to help understand user behavior

patterns to attract target readers, authors, and advertisers and inform product

development. Kim Murphy and Nandhini Kuntipuram from American College of

Cardiology (ACC), describe their journey to develop customer personas, define

product requirements and optimize the user experience, leading to the

successful launch of ACC’s journals with JCore. Watch Using

field research in UX to inform and measure website success. Don’t miss brief case studies on more recent journal launches with JCore.

 

Our industry's need to

improve workflows for efficiency regularly generates discussion and innovation.

HighWire collaborates with publishers to develop and implement innovative approaches

that support researchers who require faster times to publication while

continuing to meet rigorous editorial and content management requirements.

Stuart Taylor, Royal Society; Claire Rawlinson, BMJ; and Claire Moulton,

Company of Biologists; each contributed a recent London session on “Emerging

Trends in Academic Publishing." Issues and opportunities addressed

included pre-print

servers, post-publication

changes designed for an online world, overlay

journals, and post

publication peer review.

 

 

Highlights from our previous Publishers' Meetings

 

Publishers recently presented on a

range of topics at our Fall

Meeting in September, including our session on the

“Bibliometric Intelligence” product pilot with Meta which illustrated the opportunities

offered by predictive analytics. 

 

 

Read about past presentations by Valda Vinson, AAAS; Suzanne

Rosenzweig, Society for Neuroscience; Keith Gigliello, American Society of

Hematology; and an illustrated

case study using Impact Vizor to compare article

citation levels across disciplines within a journal and to other journals.

 

Getting in touch with us is

easier than ever! Click Talk to Us and connect with industry thought leaders and experts like

John Sack regarding emerging trends you think should be addressed in our 2018 meetings.

 

 

John Sack is

the founding director of HighWire Press and focuses on market assessment,

client relations, technology innovation, and the kind of thought leadership and

industry-forward thinking that has helped defined the Company's mission since

1995.

 

 

Website: www.highwirepress.com/

 

 

Twitter: @highwirepress

 

Facebook: www.facebook.com/HighWirePress

 

 

LinkedIn: www.linkedin.com/company/1797

 

Highwire is a

proud Silver Sponsor of the ALPSP 2017 Annual Conference.