Overview
| Course Date(s) | Tuesday 13 & Wednesday 14 October 2026 |
| Course Time(s) | 08:00-12:00 (EST), 13:00-17:00 (GMT), 14:00-18:00 (CET) |
| Format | Training: Live Online |
| Price Dates | Price Tier | ALPSP Member | Non-Member |
| Ends 13 July 2026 | Early Bird | £295 + VAT | n/a |
| Begins 14 July 2026 | Standard | £345 + VAT | £595 + VAT |
This essential course is designed to offer an introduction to product management. You will be able to better understand the pivotal role the Product Manager plays in your organization, learn how to successfully launch a product and measure its success, and learn important skills on how to communicate effectively to business stakeholders to ensure their continued investment and support. This is a sister course to the existing ALPSP Agile, Lean and Project Management courses.
Please note: delegates will not receive a recording of the training course. Read helpful information for delegates attending.
Who should attend?
This course is suitable for anyone who is looking to learn how best to manage the product management process, those wanting a refresher course and it is also suitable for new Product Managers. Business owners looking to understand how product management works would also benefit from attending.
What will you learn?
This course offers an overview of the key stages of product management from the initial product idea and discovery process, through to working with your development and user experience teams, or partners, to successfully deliver the product.
Programme
- Understand the role of the Product Manager within your organization, and the key skills required to be successful.
- Identifying ideas, opportunities and screening them: we all have ideas often, but many of them are not commercially viable. Learn how to take an idea or opportunity and screen it to arrive at a potentially viable concept for development for your market.
- User/Customer feedback & Market Research: do you develop the product and tell the user they need it or do you respond to customer need and bring the customer along with you on the product development journey? On this course, we look at understanding the value of market research, with particular emphasis on customer feedback on developing your product, and how those customers can inform you at different stages of the product roadmap.
- Stakeholders & Communication: for product managers it is important to bring your colleagues along with you on the product development journey and to continually get buy-in and investment from senior business stakeholders. Learning key communication skills can avoid miscommunication and a lack of confidence in the product by senior management.
- The product roadmap: understanding the product roadmap is central to success. Product managers use a number of frameworks, tools and best practices in developing product. In this course we give you an overview of the most commonly used ones and share our experiences.
VAT Information:
- UK customers: 20% UK VAT applies
- EU VAT-registered customers: VAT reverse-charged (valid VAT number required)
- Customers outside the UK and EU: No UK VAT charged.
By booking this event you are agreeing to ALPSP's Terms & Conditions
Speakers
Testimonials
Very thought-provoking and informative. I found the modules of prioritisation and stakeholder management particularly useful because these are the areas that come up most in my job" - Luke Etherington, Frontiers Media
Solid overview of Product management across different methodologies" - Kattia Gonzales Bustamante, Springer Nature Limited
These sessions were exactly what I was expecting from the description (and more), and were pitched at exactly the right level… The modules all felt like they had a logical flow to them. I will definitely be able to make good use of the resources” - Amy Joint, BioMed Central
