The momentum of the Open Access movement and increasingly limited library budgets have made sales increasingly challenging putting pressure on the sales function of publishing organizations to bring in revenue. By enabling sales professionals within academic publishing to share experiences and skills, this group aims to outline best practice in an ever-changing commercial landscape. This may also include the structure of transformative agreements that are commercially sustainable, and new business generation.

The group is relevant to anyone in sales, business development or commercial management from entry level executives to commercial leaders. It aims to provide a platform to celebrate sales as a function, exchange career advice, meet role models and facilitate specialist mentorship opportunities.