On-Demand Training: Fundamentals of Marketing for Publishers
£399.00 Non-Member Price*
*ALPSP members can receive access to this course for £199.00. If your organisation is an ALPSP member, you can register here to gain access.
Overview
Tutors:
Mithu Lucraft, Communication and Marketing Director, STM.
Nicky Borowiec, Publishing Brand Strategy Consultant.
Claire Webber, Head of Content and Engagement Marketing, IOP Publishing.
Hannah Baldwin, Chief Marketing Officer, The International Bunch
In today’s competitive publishing landscape, effective marketing is essential for reaching readers and driving sales. This On-Demand course provides publishing professionals with a comprehensive introduction to marketing principles tailored to the unique needs of the industry. Through practical insights and actionable strategies from each of our four brilliant tutors, you’ll learn how to identify your audience, craft compelling messages, and leverage the right channels to maximize impact.
See the video below, for an example of the insights you'll gain from this course.
This course utilises videos, quizzes, downloads, and interactive content to provide a comprehensive and engaging syllabus, which is comprised of four modules:
- Understanding Your Audience and Market with Mithu Lucraft
- Branding and Value Proposition with Nicky Borowiec
- Marketing Channels Beyond Social Media with Claire Webber
- Social Media Marketing for Publishers with Hannah Baldwin
Each module is designed to take approximately one hour: but with the content broken down into handy, bitesize chunks, this allows you to complete it in your own time and at a pace that suits you.
Learning Outcomes
By the end of this course, you will be able to:
- Identify key tools to build audience and market insights
- Understand how to draft a clear and compelling value proposition
- Evaluate the cost-effectiveness and ROI of different channels using practical frameworks and sample campaign data
- Apply knowledge of channels and metrics to successfully market your journal to the right audiences
- Learn the role, and how to best utilise social-media in publisher marketing.
Become a member
ALPSP members can receive discounts on our courses. If your organisation is an ALPSP member, you can register to gain access.
£399.00 for non-members
£199.00 for members
