Blackwell’s is launching a new “peek inside” feature for users to explore and discover new books on www.blackwells.co.uk.

The associated platform was developed in partnership with ALPSP associate member Jellybooks and financial support from the UK government through Innovate UK, the UK’s Innovation agency.

The new platform offers publishers an exciting new book discovery capability by providing bookshops with online book excerpts and audiobook snippets as web modals and links that rival and exceed Amazon’s look-inside feature.

Publishers can also use the tool on their own product pages and in their email and social media marketing to improve the customer journey from discovery to purchase.

The samples can be dynamically tailored to the individual needs of each bookshop, retailer, publisher or partner and can have purchase paths (buy buttons) unique to each.

The objective of the initiative is to create a more diverse ecosystem for book buying by providing bookshops with best-in class digital tools for readers and it is anticipated that the platform will also be adopted by other UK and Irish booksellers.

There is also a special offer for ALPSP members, accessible via the member benefits page.

More info about the initiative, the “peek inside” feature and the Jellybooks DISCOVERY service can be found here: https://www.jellybooks.com/about/discovery-for-publishers/publishers-peek-inside