HighWire is

excited about contributing to the ALPSP webinar this month entitled

"Analyzing Customer Data to Create Competitive Advantage".

  I have been a 'numbers guy' since early in my career at A.C.

Nielsen, so I understand how powerful data can be if transformed into

actionable information. There are mountains of data which can be analyzed,

but In order to find unique insights, you need to not only access to the

information, but also the tools which allow you to manipulate, store, and

create custom data sets in real time.  

 

 

Analytics

touches many aspects of scholarly publishing; content creation, editorial,

marketing and sales, product packaging/pricing, and audience

development.  Typical business questions can include most read

articles, turnaway reports, usage for a specific event such as an annual

conference, or simply tracking your content's overall performance. For my

section of the webinar, I plan on examining a few of these potential questions

and how to extract "valuable nuggets" from data analysis which can

provide powerful editorial and marketing insights.

 

 

I hope many

of you can make it on November 15th!

 

 

Bill

 

 

 

 

 

 

 

For more details on the webinar and to sign up, visit the ALPSP website.  If you can't make the 15th, make sure you sign up to get access to the webinar later.

 

Bill Matthews

Director of Business Development

HighWire Press | Stanford University

 

(o) 650-725-9279

(m) 650-208-4643
bmatthews@highwire.stanford.edu

 

 

HighWire:  Pathfinders

in Scholarly Publishing