Overview
This essential course is designed to offer an introduction to product management. You will be able to better understand the pivotal role the Product Manager plays in the organization, learn how to successfully launch a product and measure its success, and learn important skills on how to communicate effectively to business stakeholders to ensure their continued investment and support. This is a sister course to the existing ALPSP Agile, Lean and Project Management courses.
Who should attend?
This course is suitable for anyone who is looking to learn how best to manage the product management process, those wanting a refresher course and it is also suitable for new Product Managers. Business owners looking to understand how product management works would also benefit from attending.
Looking for next steps? You might also like our Introduction Agile Project Management for Publishing course.
What will you learn?
This interactive course offers an overview of the key stages of product management from the initial product idea and discovery research, through to working with your development and user experience teams, or partners, to successfully deliver the product. You will also learn how to measure the impact of your product with the most commonly used metrics.
Programme
Understand the role of the Product Manager within the organization, and the key skills required to be successful.
- Identifying Ideas, opportunities and screening them: We all have ideas often, but many of them are not commercially viable. Learn how to take an idea or opportunity and screen it to arrive at a potentially viable concept for development for your market.
- User/Customer feedback & Market Research: Do you develop the product and tell the user they need it or do you respond to customer need and bring the customer along with you on the product development journey? On this course, we look at understanding the value of market research, with particular emphasis on customer feedback on developing your product, and how those customers can inform you at different stages of the product roadmap.
- Stakeholders & Communication: For product managers it is important to bring your colleagues along with you on the product development journey and to continually get buy-in and investment from senior business stakeholders. Learning key communication skills can avoid miscommunication and a lack of confidence in the product by senior management.
- The product roadmap: Understanding the product roadmap is central to success. Product managers use a number of frameworks, tools and best practices in developing product. In this course we give you an overview of the most commonly used ones and share our experiences.
Speakers
Testimonials
"Very thought-provoking and informative. I found the modules of prioritisation and stakeholder management particularly useful because these are the areas that come up most in my job" - Luke Etherington, Frontiers Media
"Solid overview of Product management across different methodologies" - Kattia Gonzales Bustamante, Springer Nature Limited
