Overview
Course Date(s): Tuesday 28 and Wednesday 29 September 2027
Course Time(s): 10:00-13:00 (EDT), 14:00-17:00 (GMT), 15:00-18:00 (CET)
Format: Training (Live Online)
ALPSP Early Bird Member Price: £295 + VAT (ends 28 June 2027)
ALPSP Standard Member Price: £345 + VAT
Non-Member Price: £595 + VAT
Many societies and small publishers find it increasingly difficult to stand out in their communities and attract high-quality submissions in an environment where an increase in submissions does not always correspond to consistent levels of manuscript quality.
This highly interactive course provides invaluable insight into the factors influencing author behaviour and submission trends and explores how marketing can play a pivotal role in attracting, engaging and retaining the right authors in a complex and competitive marketplace.
We’ll take a hands-on, practical look at all aspects of marketing planning, including strategies, channels and measuring impact, as well as approaches to collaborating effectively with colleagues across editorial and publishing teams to help improve submission quality, strengthen journal positioning and deliver successful outcomes.
Please note: delegates will not receive a recording of the training course. Read helpful information for delegates attending.
Who should attend?
This course is aimed at marketers responsible for supporting commissioning activity and attracting high-quality submissions to their journal portfolio. It will also be useful for editorial teams at society publishers who want to understand the marketing approach and support and contribute to its outcomes.
Suitable for people at all levels, the online nature of this training enables discussion and idea sharing with two industry marketing thought leaders. Uncover best practices and effective approaches with expert knowledge and support.
What will you learn?
Understand how best to deliver marketing strategies that help your journals stand out in a highly competitive marketplace, attract high-quality submissions, and demonstrate the impact of your marketing activity.
Join Evie and Zoe, two seasoned industry marketers who have been where you are, talk your language and can give you unrivalled knowledge and expertise.
Programme
- Why is attracting quality submissions challenging?
- How can you position for success?
- Develop marketing strategies, plans and tactics
- Measure the impact
- Collaborate and engage
VAT Information:
- UK customers: 20% UK VAT applies
- EU VAT-registered customers: VAT reverse-charged (valid VAT number required)
- Customers outside the UK and EU: No UK VAT charged.
By booking this event you are agreeing to ALPSP's Terms & Conditions
Speakers
Testimonials
I found the break-out activities very useful; firstly, as an example of how to go about creating personas and market to authors, but also to discuss with other delegates the approaches they take in their work.” Amelia Macho, British Ecological Society
The practical, applied portion of the course was very useful in terms of thinking about how you can prioritize and measure various marketing and engagement efforts. The discussion time was valuable to build upon the concepts raised in the slides and it was interesting to hear the perspectives of the other attendees." Elizabeth Gebhardt, Alliance of Crop, Soil and Environmental Science Societies
I thought the course was really useful. It offered a lot of valuable, high-level insights that I think would also benefit those in smaller organizations. It was good to see that our issues are similar to what other publishers are facing, which helps confirm we're moving in the right direction.” Surina Ivanov, BMJ
