Overview

Bringing together senior marketing leaders from scholarly publishing and beyond to connect, collaborate, and converse in an informal setting outside of industry events. Providing a unique forum for networking, leadership, marketing, and industry topics.

Who should attend?

Marketing Maestros is open to anyone involved in setting marketing strategy and overseeing implementation in their organizations, such as CMO, VP, Director, Head of Department, or Senior Manager level. The group is reserved for senior leaders only and vetting for evidence of team leadership will be conducted. If this is not you and you would like to connect to a broader group of marketers, we recommend the Marketing Connected SIG.

Why attend?

Marketing leaders benefit from networking, guest speakers, and quarterly meetings on specific topics illustrated by cases studies, trend reports, survey results, or a series of questions. The meetings are facilitated by the Maestros and often include breakout sessions. We want every marketing leader to walk away with insights and learnings they can apply in their fields. 

What topics will be discussed?

Marketing Maestros cover a range of topics, including but not limited to

• Marketing leadership in a challenging landscape
• Zero-click and the future of marketing in the industry and beyond
• Promises and challenges of generative and agentic AI for marketing
• The evolution of author marketing, personalization, and engagement
• And so much more!