Overview

Why should I join?

Our SIG provides a unique platform for senior leaders to connect, collaborate, and address pressing issues outside of industry events where marketing topics are often overlooked. We exist to bridge that gap and have a forum for leading marketers who have a significant influence on marketing strategies and business decisions at either a CTO, VP, director, or senior manager/head of department level.
 

How does it work?

We cover books and/or journals and come together online quarterly to discuss the future of marketing and how to stay relevant. At each event, a specific topic is discussed, either through a case study, trend report, survey results, or a series of questions on a particular topic. Members can suggest topics, and the group can share findings and insights (code of conduct applies).
 

What will be discussed?

• Marketing in the age of artificial intelligence: Exploring how artificial intelligence is reshaping marketing strategies
• The ever-changing open access landscape: how to effectively navigate transformation agreements
• Privacy regulations and the elimination of third-party cookies: understanding their impact on marketing strategies
• New tools and technologies: exploring innovations such as chatbots, virtual reality, and their applications in marketing
• Emerging new channels and communities: the role of influencers and the changing landscape of digital channels and partnerships
• Author marketing: the importance of first-party data, content marketing, scalability and automation.

Resources  

Watch the recent presentation from guest speaker, Colleen Scollans from Clarke & Esposito who shares her wealth of experience in leveraging AI and machine learning for academic journals.