Mithu Lucraft

Mithu Lucraft is a Senior Consultant for TBI Communications based in the UK. A strategic content marketing expert with a passion for business storytelling, Mithu spent 18 years in marketing and communications roles at Oxford University Press, SAGE, and Springer Nature before joining TBI. She has a deep understanding of global marketing strategies, with a significant focus on open research and open access. She has led, authored, or co-written over 25 white papers and industry research reports for publishers, societies, and technology partners across scholarly communications.