Zoe Anderson

Zoe has more than 20 years' experience in publishing and marketing, working across journals and society partnerships. As a Marketing Manager at IOP Publishing, she develops and delivers global marketing strategies for IOP-owned and partner journals. She collaborates with publishing and society stakeholders to align marketing activity with organisational objectives and drive growth. Zoe is particularly interested in using data-driven insights to inform decision-making and deliver targeted marketing throughout the researcher publishing lifecycle, helping to attract, engage and retain authors, reviewers and readers.