MasterVision comes of age – The Royal Society of

Chemistry rolls out DataSalon’s web-based MasterVision across the entire

organisation, making it their first port of call for business insight.

 

 

Cambridge, UK and

Oxford, UK, 1 August, 2012 – The Royal Society of Chemistry (RSC) announced

today that DataSalon's MasterVision service has now been rolled out across the

whole organisation. It now plays a key part in all business planning and

operational activities, and is used on a day-to day basis within every

department of the RSC.

 

 

The RSC have been

working with DataSalon since 2009, when they first adopted the MasterVision

system to join together all of the RSC’s customer data relating to members,

subscribers, authors, usage, and more into a single customer view. Initially

the RSC saw MasterVision as a key tool for the sales and marketing teams, but

it since became clear that the scope was more far-reaching and that

MasterVision could provide considerable benefits to the entire organisation.

 

 

Following the recent

roll-out of MasterVision, there are now over 200 end users from across the

organisation who are actively using the system. The initiative was led by staff

within the RSC with support from the DataSalon team, with the system’s

user-friendly web interface making it very easy for ‘non-technical’ staff to

become hands-on users.

 

 

MasterVision is now

used within every department, including Sales, Marketing, Commissioning, Business

Development, Business Intelligence, Admin, Publishing Services, IT, Membership,

and Books. It remains vital to the marketing and sales departments, but other

departments now gain valuable insights from the single customer view in different

ways. For example, MasterVision is used extensively by the editors in the Commissioning

department who use it to find potential authors, research new topics for

commissioning, and analyse author activity. It’s also used to produce

management reports for business planning, to monitor the performance of new

journals, and to audit and improve data quality.

 

 

“MasterVision is

now central to our entire organisation, and provides vital insight to all of

our staff in many different ways.” said Richard Crouch, Marketing Director, RSC

“We saw the huge potential of a complete single customer view for the whole

company, and are thrilled that the roll-out has been such a success.”

 

 

“We’re delighted that

the RSC have realised the full potential of MasterVision.” said Nick Andrews,

Managing Director at DataSalon. “Customer insight is so much more than just a

marketing aid, and it’s great that the RSC have embraced our service with such

enthusiasm as a central business planning tool.”

 

 

Notes for editors

 

 

·        

The Royal

Society of Chemistry is the largest organisation in Europe for

advancing the chemical sciences. Supported by a worldwide network of members

and an international publishing business, our activities span education,

conferences, science policy and the promotion of chemistry to the public. Our website is at: http://www.rsc.org.

 

 

·        

DataSalon is the leading provider of customer

insight solutions for academic publishers. Our core product MasterVision

integrates all of a publisher’s customer data into a complete 360º view for

every individual and institution, creating business insight for the whole

organisation and high-value intelligence for leads, cross-selling and renewals.

MasterVision is fully managed and hosted, and is backed by first-class service

and support. We're pleased to count many of the most innovative publishers

among our clients, including the American Institute of Physics, BMJ Group, IOP

Publishing, and Oxford University Press. Our website is at: www.datasalon.com

 

 

 

For further information about this press

release please contact Nick Andrews (Managing Director, DataSalon). Email: info@datasalon.com. Phone: +44 (0)1865

321353.