Overview
Ticket Type | Early Bird Rate | Standard Rate |
Member | £295 + VAT* | £345 + VAT* |
Non-Member | - | £595 + VAT* |
* VAT information (see below)
Many societies and small publishers find it increasingly difficult to position themselves in their communities and find their submissions (whether of good quality or not) declining. This highly interactive course gives invaluable insight into the factors affecting submissions and how marketing can play a pivotal role in engaging authors and attracting and retaining high quality submissions in a perplexing marketplace. We’ll take a hands-on, practical look at all aspects of marketing planning including strategies, channels and measuring impact, as well as looking at ways to engage and collaborate with your colleagues effectively to position you for success in your goals and outcomes.
Please note: Delegates will not receive a recording of the training course. Read helpful information for delegates attending.
Who should attend?
This course is aimed at marketers in organizations who have the responsibility for supporting commissioning activity to drive submissions to their journal portfolio. It will also be useful for editorial teams at society publishers who want to understand the marketing approach and support and contribute to its outcomes. Suitable for people at all levels, the online nature of this training enables discussion and idea sharing with two industry marketing thought leaders. Uncover best practices and effective approaches with expert knowledge and support.
What will you learn?
Understand how best to deliver marketing strategies that combat a highly competitive marketplace and help you to encourage more authors to submit their content, as well as measuring and demonstrating the impact of what you do. Join Hannah and Claire, two seasoned industry marketers who have been where you are, talk your language and can give you unrivalled knowledge and expertise.
Programme
- Why is attracting submissions challenging?
- How can you position for success?
- Develop marketing strategies, plans and tactics
- Measure the impact
- Collaborate and engage.
* VAT information:
- UK customers: 20% UK VAT applies
- EU VAT-registered customers: VAT reverse-charged (valid VAT number required)
- Customers outside the UK and EU: No UK VAT charged.
Speakers
Testimonials
I found the break-out activities very useful; firstly, as an example of how to go about creating personas and market to authors, but also to discuss with other delegates the approaches they take in their work.” Amelia Macho, British Ecological Society
The practical, applied portion of the course was very useful in terms of thinking about how you can prioritize and measure various marketing and engagement efforts. The discussion time was valuable to build upon the concepts raised in the slides and it was interesting to hear the perspectives of the other attendees." Elizabeth Gebhardt, Alliance of Crop, Soil and Environmental Science Societies
I thought the course was really useful. It offered a lot of valuable, high-level insights that I think would also benefit those in smaller organizations. It was good to see that our issues are similar to what other publishers are facing, which helps confirm we're moving in the right direction.” Surina Ivanov, BMJ
