Events

Training
Tuesday 26 March 2019

Online Journal Discovery and Delivery: Working with libraries and industry intermediaries to maximise readership - NA

***NEW*** taking place in New York. This event has been specifically tailored to a North American Market.  

This course will also be run in Washington DC on 28 March (details)

Overview

So, you have built a platform for your journals, it looks fantastic, it’s state of the art, it has all the features a researcher could want or need.

But will anyone ever see it?

In a world where the discovery of content happens in a multitude of places but rarely at the point of content delivery, where library technology and authentication combine to put up perceived barriers to content, and where readers will have a vastly difference experience of finding and accessing content depending on where they live in the world, it’s not as straightforward as building a feature-rich and well-designed website.

The course will take delegates on the journey their readers often take, starting at the key discovery resources, travelling through library technology and authentication mechanisms and ending up with the delivery of an article. It will highlight the challenges the user faces along the way and give tips for making the reader journey as easy as possible.

Programme

  • How users navigate to journal content: introducing the key discovery points for research – features and benefits of resource discovery, journal hosts, publisher websites, aggregators, search engines and library resource discovery. Identifying the major players involved in online journal platforms; where do users choose to begin their research? Advances in user navigation; mobile-ready platforms     
  • How libraries manage e-resources: linking through URL and OpenURL, the development and importance of Link Servers; the role of library web pages, resource discovery services (RDS) and journals management tools used by libraries
  • Authentication: user authentication methodologies and their limitations: IP address ranges, proxies, Athens, Shibboleth, and single-sign-on (SSO).

What will you learn?

The course will answer some of these commonly asked questions about discovery and delivery of academic content.

  • Why do some authentication methods not work in some countries?
  • Why do people use Sci-Hub when they work in well-funded institutions?
  • Why do librarians spend so much money on infrastructure?
  • Why are the usage statistics for my hybrid OA content not higher than my subscription content?
  • Doesn’t everyone just use Google?
  • What do I need to do to maximise discovery?
  • How do I reach my readers if they are hidden within their institution?

Who should attend (All levels)

Sales, marketing and customer service staff of all levels, management, editorial, legal staff, and technical staff needing to understand how the publisher fits into the researcher workflow. This course offers significant insight into the user journey from discovery to delivery, for subscribed and open access content, which needs to be widely understood by all departments within the publishing business.

Delegate Comments from UK focused course

“The course enables you to make your knowledge of the e-journal technology more systematic and structured.” Marcin Kwiatkowski, SAGE Publishing

"Very interesting and engaging – lots of content was covered." James Phillpotts, OUP

"Authentication session was very useful to me as relevant to many of my projects." Daria Mitchell, Taylor & Francis Group

This was probably the most comprehensive, educational and interesting course I have attended. Perfectly suited to my requirements

Jonathan Collard, British Editorial Society of Bone and Joint Surgery

Tutors

Simon Inger, Renew Publishing Consultants

Simon IngerSimon has worked in the journals industry since 1987. He was co-founder and managing director of CatchWord, and previously worked for BH Blackwell, the subscription agent. He has provided consultancy to commercial publishers, not-for-profit publishers, libraries and intermediaries since 2002. Particular areas of expertise include sales, marketing and pricing; journal delivery and platform selection; management; financial planning; product development; market research; content development; content discovery; library technology; standards; strategic business reviews; and open access publishing.

Tracy Gardner, Renew Publishing Consultants

Tracy GardnerTracy has worked in journals since 1997. She has a very broad view of publishing having worked for publishing technology companies CatchWord and Ingenta), a not-for-profit publisher (CABI Publishing), and thereafter in consultancy, on various projects for publishers, intermediaries and libraries. Throughout her career she has been focused on improving the communication channels between publishers, intermediaries and librarians and understands the business of scholarly publishing from many different perspectives. Tracy has worked on a wide range of projects, including sales, marketing and pricing; journal delivery and platform selection; management; product development; market research; content discovery; library technology; strategic business reviews; and open access publishing.


Not an ALPSP member?  Want to take advantage of the reduced member rates? Click here to find out how your organization can join ALPSP

Members full price             $425.00
Non Members full price     $550.00

Venue: OUP, 198 Madison Avenue, New York, NY 10016
This course will commence at 09:30 (registration, with tea/coffee, from 09:00) and end at approximately 17:00.
Contact: Melissa Marshall T: +44 (0)1622 871035 E: Melissa.marshall@alpsp.org

How to book
Please note that you will need to log in to your account or register a new account to book a place on this training course. If you have any questions about this please email Susie Brown or any of the ALPSP team.

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Upcoming Dates for this event

  • Tue 26 Mar 2019
  • Tue 26 Mar 2019
  • New York, OUP, 198 Madison Avenue, New York, NY 10016, New York