Events

Training
Wednesday 11 July 2018

Effective Social Media for Scholarly Publishers

Overview

Social media now offers the opportunity to reach huge audiences around the globe, but how can publishers effectively harness these new tools to achieve their own objectives? This course will help you to integrate social media into the marketing communications and wider promotional plans of your organization, regardless of budget or size of publisher. It will include setting measurable objectives, practical tips on what works - and what doesn’t - for different platforms.

Programme

  • Setting objectives and measuring results
  • Optimizing for different channels, using consistent messaging
  • Integrating social media activity into marketing and communications planning
  • Selecting the right tools
  • Understanding the platforms, and how they work
  • What works, what doesn’t - including content, timing, wording and platform-specific techniques
  • Case studies and examples from the publishing industry and beyond
  • Managing audience interaction
  • Practical activities
  • Achieving successful integration within your organization.

What will you learn?

Understand how to identify the relevant social media platforms for your audiences, how they work, and what they offer to scholarly publishing organizations. Plan and successfully deliver effective social media campaigns that are integrated into your wider marketing and communications activities. Work effectively within your organization to optimise social media activities.

Who should attend (Level 1-2)

Everyone in scholarly publishing who wishes to harness and integrate social media marketing into their organizations strategy. Typically all marketing staff including marketing managers, marketing executives, communications professionals, all editorial staff.

Delegate Comments

“We surveyed our marketing contacts and scholarly publishing-specific social media skills came out as the top training need.” Amanda Whiting, ALPSP

Tutors

Meg Pickard, Consultant

Meg PickardMeg is an independent consultant, working in the areas of digital transformation, engagement and strategy. Her background is in social anthropology: in the mid-90s, she conducted ethnographic fieldwork into community participation first in Bolivia and subsequently online. Since 1998, she has worked as practitioner, strategist and consultant with a range of big-name brands, non-profits and startups, including long stints at AOL Europe and Guardian News & Media. Since 2012, she has been working with a range of organizations mainly in the media and charity sectors, to grow capability, collaborate and communicate with users and help staff become more digital by default.

Kam Arkinstall, Consultant

Kam ArkinsallKam studied Physics at the University of Oxford, graduating with a Masters in 2007. She then spent five years at Cancer Research UK, working across fundraising and communications.  In her next role for a health organisation, Kam managed a large rebrand project and worked across multiple marketing channels, including social media. At that time she also started her own walking blog, which now has over 5,000 followers on Twitter.  In 2013 Kam joined BioMed Central, taking responsibility for the blog network, social media, and multimedia. Under her guidance, BioMed Central more than tripled the number of visitors to its blog network. Kam left BioMed Central in 2015 and now works as a communications consultant, working with companies to improve their digital communications, media relations and content marketing.


Early bird rates for members - Book by 11 April 2018 

Members early bird            £372.00 (+VAT where applicable) 
Members full price             £413.00 (+ VAT where applicable) 
Non Members full price     £601.00 (+VAT where applicable)
Academic rates are available, please contact melissa.marshall@alpsp.org

Venue: Prince Philip House, 3 Carlton House Terrace, London, SW1Y 5DG T: +44 (0)20 7766 0625 (map) 
This course will commence at 09:30 (registration, with tea/coffee, from 09:00) and end at approximately 17:00.
Contact:
 Melissa Marshall T: +44 (0)1622 871035 E: Melissa.marshall@alpsp.org 

How to book
Please note that you will need to log in to your account or register a new account to book a place on this training course. If you have any questions about this please email Melissa Marshall or any of the ALPSP team.
Any discounts will be applied at checkout.

1807ESM

Upcoming Dates for this event

  • Wed 11 Jul 2018
  • Wed 11 Jul 2018
  • Prince Philip House, ,