Events

Training
Wednesday 24 June 2020

Effective Social Media for Scholarly Publishers

Overview

Social media now offers the opportunity to reach huge audiences around the globe, but how can publishers effectively harness these new tools to achieve their own objectives? This course will help you to integrate social media into the marketing communications and wider promotional plans of your organization, regardless of budget or size of publisher. It will include setting measurable objectives, practical tips on what works - and what doesn’t - for different platforms.

Programme

  • Setting objectives and measuring results
  • Optimizing for different channels, using consistent messaging
  • Integrating social media activity into marketing and communications planning
  • Selecting the right tools
  • Understanding the platforms, and how they work
  • What works, what doesn’t - including content, timing, wording and platform-specific techniques
  • Case studies and examples from the publishing industry and beyond
  • Managing audience interaction
  • Practical activities
  • Achieving successful integration within your organization.

What will you learn?

Understand how to identify the relevant social media platforms for your audiences, how they work, and what they offer to scholarly publishing organizations. Plan and successfully deliver effective social media campaigns that are integrated into your wider marketing and communications activities. Work effectively within your organization to optimise social media activities.

Who should attend (Level 1-2)

Everyone in scholarly publishing who wishes to harness and integrate social media marketing into their organizations strategy. Typically all marketing staff including marketing managers, marketing executives, communications professionals, all editorial staff.

Delegate Comments

"This was an incredibly useful training day. I learnt a lot and liked that it was so collaborative and felt like I could contribute and suggest ideas." Emma Goff-Leggett, Cambridge University Press

“It was a really good course for someone who hasn’t had any formal training or qualifications in marketing.” Heather Gibson, Bristol University Press

“Definitely amongst the better training days I've attended. Thank you!” Kerr Alexander, Cambridge University Press

Tutors

Alastair Horne, Journalist, Editor and PhD Student

AlastairHorneBetween 2011 and 2015, Alastair worked as Social Media and Communities Manager for Cambridge University Press’s English Language Teaching division, founding its successful blog and webinar series, and increasing its social media following ten-fold. Since then, he has run training on social media for several publishers and universities, in addition to running social media campaigns for the Think Check Submit initiative, and online events for clients including UCL Press, Knowledge Unlatched Research, and Glasstree Publishing. He also combines work as a journalist and editor specialising in scholarly publishing with completing a PhD on mobile storytelling.

Kelly Henwood, Marketing Communications Manager, TBI Communications 

Kelly HenwoodKelly is Marketing Communications Manager at TBI Communications, a strategic marketing agency which offers services to increase growth for organizations across the scholarly communications landscape. Kelly’s experience includes developing brand marketing strategies, brand assets, and improving brand experience and engagement across multiple channels including digital, TV, film, and licensing.  Kelly joined TBI from Oxford University Press where she led the Humanities, Social Science and Law Journals Product Marketing team to drive results with diverse marketing strategies. She also managed society partner relationships and the marketing program for several leading society journals.  In previous experience, Kelly managed international brand and licensing programs for both the commercial arm of the University of Oxford and a TV production company. Kelly is CIM qualified with a Postgraduate Diploma.


Early bird rates for members - Book by 24 March 2020*

Not an ALPSP member?  Want to take advantage of the reduced member rates? Click here to find out how your organization can join ALPSP

Members early bird            £382.00 (+VAT where applicable)
Members
 full price             £425.00 (+ VAT where applicable) 
Non Members full price     £619.00 (+VAT where applicable)
Academic rates are available, please contact melissa.marshall@alpsp.org

Venue: Prince Philip House, 3 Carlton House Terrace, London, SW1Y 5DG T: +44 (0)20 7766 0625 (map)
This course will commence at 09:30 (registration, with tea/coffee, from 09:00) and end at approximately 17:00
Contact:
 Melissa Marshall T: +44 (0)1622 871035 E: Melissa.marshall@alpsp.org 

How to book
Please note that you will need to log in to your account or register a new account to book a place on this training course. If you have any questions about this please email Melissa Marshall or any of the ALPSP team.

*In order to take advantage of the early bird discount for ALPSP members, you must (i) make a booking by 24 March 2020 and (ii)
 be an ALPSP member on the date of the event. In the event that you cancel your membership prior to the event, you agree to pay ALPSP the difference between the discounted price and the full price for the event.”

Any discounts will be applied at checkout.

2006ESM

The two course leaders were brilliant. They made the content easy to understand and retainable.

Joanne Cheseldine, Journal of Management Studies

Upcoming Dates for this event

  • Wed 24 Jun 2020
  • Wed 24 Jun 2020
  • West One, ,