Events

Training
Wednesday 23 November 2016

**CANCELLED** Business Development Workshop: Scoping new markets

Has given clarity and structure to what can be a challenging process! Excellent and logical flow, exercises worked well.

Rob Edwards, Emerald Group Publishing

Overview

The aim of this workshop is to guide management and business development staff through the required processes and tools needed to assess and prioritize business development opportunities. The course covers the starting point of identifying new business ideas up to the point of delivering a business case for senior management or board level approval. Note that it considers all new business opportunities, including products and services – it is not restricted to the launching of new journals or books.

Programme

  • Preparing the ground: systems, data, internal synergies and core competencies
  • Quantifying and mapping your concepts: where ideas come from, evaluating ideas and selecting for fit
  • Competitor analysis: competing services, companies and working practices
  • Examining and defining concepts: narrowing down ideas, market research, partnership
  • Building and presenting the case: the idea, the rationale, the risks, the investment and the outline plan

By the end of the course delegates will be able to

Understand how to determine and define robust business opportunities, how to research and quantify the opportunities and associated risks, and how to prepare a persuasive business case for a new
product launch.

 Who should attend (Level 2 course)

The workshop is aimed at business development executives, editorial, marketing or market research staff, and senior managers in smaller organizations responsible for identifying and proposing new product development. It is suitable both for those working in organizations with full business development departments, and also those working solo. Note that the course is discipline-neutral – it is suitable for publishers working in all areas (STM, humanities, etc.)
There will be precourse work in advance of this course.

Delegate comments

“Very enjoyable and informative.” Gillian Holmes, International Union of Crystallography

Tutors

Philip Abrahams, CAB InternationalPhil Abrahams

Philip has over 30 years’ experience working in business development, having managed publications such as New Scientist magazine, Elsevier Trends journals and the business services of the UK’s Royal Society of Chemistry (RSC). He has launched numerous journals, web services and magazines. He joined CAB International (CABI) in 2009 and a year later led the development and launch of their Plantwise programme, now a global initiative involving 175 partners in over 30 countries. In 2013 Philip’s role changed to lead CABI’s long-term strategic development initiatives, covering areas such as nutrition, mobile services, serious gaming and big data.

Pippa Smart, PSP Consultingphoto of Pippa Smart

Pippa Smart is a research, communication and publishing consultant, working for her own company, PSP Consulting. She has been in scholarly publishing for over 20 years, working for CAB International, Blackwell (Wiley) and Cambridge University Press. She then became Head of Publishing at INASP, directing initiatives to support research publishers within Africa, SE Asia and Latin America. She specializes in editorial strategies and copyright, and has developed many training courses as well as providing advisory services for journal publishers around the world. She is the editor/author of the monthly ALPSP Alert newsletter, and also the Editor-in-Chief of Learned Publishing.


This course will commence at 9:30 (registration, with tea/coffee, from 9:00) and end at approximately 17:00
ALPSP Members: £365 (+ VAT where applicable)
Non Members:      £530 (+ VAT where applicable)
Venue: 41 Portland Place, Academy of Medical Sciences, London, W1B 1QH Tel: +44 (0) 203 176 2177 (Map)
Contact: Melissa Marshall T; +44(0)1622 871035 E: Melissa.marshall@alpsp.org

How to book
Please note that you will need to log in to your account or register a new account to book a place on this training course. If you have any questions about this please email Melissa Marshall or any of the ALPSP team.
(1611BDA)

Upcoming Dates for this event

  • Wed 23 Nov 2016
  • Wed 23 Nov 2016
  • 41 Portland Place, Academy of Social Sciences, London