Training

Content licensing is a key component of the online scholarly publishing environment. This course provides an overview of why licensing is needed, how it works in practice, and the key issues to consider when negotiating and agreeing licenses. It aims to give delegates a full understanding of the range of license arrangements that are available, and practical guidance in how to manage them. In addition to covering licensing for online content (with a focus on third-party licensing), we also review current issues in author licensing, particularly open access and Creative Commons, and discuss recent market trends (such as the EU Digital Single Market) that may impact licensing activity. more >

This workshop provides an essential practical introduction to the business of developing journals in order to improve performance or meet strategic goals. The course is highly interactive and participants will undertake realistic exercises to familiarize themselves with methods of evaluating their current journal (or portfolio), identify areas where journal development is required, and implement plans for change. Although some familiarity with the scholarly publishing environment is required, part of the course will also involve discussion of the role of journals in today’s research environment and will consider what threats and opportunities exist for current publishing models. more >

An essential introduction to the changing and challenging role of promoting journals in today’s market. As international higher education struggles with the impact of Covid-19 this makes it even more crucial that our marketing is well-judged and focused specifically on what researchers and librarians want to know. Includes competing with free online resources, declining academic library budgets, and the shift away from journals and on to articles. How does all of this impact on the marketing we should be doing? How do we engage with audiences with so many demands on their attention? We also discuss the sector’s increased emphasis on author and society relationships and on ‘input marketing’ – encouraging high quality submissions and therefore marketable content. This is an established course developed for face-to-face training which has now been adapted to run online in two three hour sessions on consecutive days. A practical marketing plan activity gives plenty of opportunity to apply principles discussed to a real-life scenario. This is briefed ahead of the course and all participants are required to have given this some thought before the course. more >