Training

An essential introduction to the changing and challenging role of promoting journals in today’s market, which starts by considering the context in which we are striving to get noticed, including competing with free online resources, declining academic library budgets, and the shift away from journals and on to articles. How does all of this impact on the marketing we should be doing? How do we engage with audiences with so many demands on the attention? We also discuss the sector’s increased emphasis on author and society relationships and on ‘input marketing’ – encouraging high quality submissions and therefore marketable content. more >

Projects are vital for all publishing organizations to move forward and implement change. Everyone gets involved in them. They may involve developing new products, new processes and systems, adopting new technologies, reaching new markets, acquiring new business, selecting new suppliers or improving existing processes. Projects are also challenging and often fail to achieve the desired results. This course provides those managing projects as well as those working on them with a template and many supporting tools that can be applied to all projects, large or small, to help ensure successful outcomes. It has a strong emphasis on getting things right at the outset because this is where most problems with projects arise. The programme is highly practical and includes break-out sessions using real project scenarios provided by delegates as well as providing publishing case studies as examples of what works and what doesn’t. more >

Can you make any sense of the financial information provided to you? What do all those financial terms mean? This course provides an essential and in-depth look at finances with an overview of profitability, revenue streams and expenses. It also examines emerging industry trends such as open access and the impact on journals financial management. This course is specifically for non-finance budget holders new to budget management or those looking to take on responsibility for finance in publishing. more >

Social media now offers the opportunity to reach huge audiences around the globe, but how can publishers effectively harness these new tools to achieve their own objectives? This course will help you to integrate social media into the marketing communications and wider promotional plans of your organization, regardless of budget or size of publisher. It will include setting measurable objectives, practical tips on what works - and what doesn’t - for different platforms. more >

This workshop will examine the issues, decisions and legal processes involved in the acquisition and sale of publishing assets and demonstrate how to achieve these as successfully and smoothly as possible. It will focus on asset sales and purchases but will also touch upon the considerations involved in buying or selling a company. more >

This course will accelerate the learning of sales managers new to scholarly publishing who aim to build a revenue stream and customer-base by focusing on how to formulate and implement sales strategy for institutions, libraries, academics, and consortiums, appropriate to markets both domestic and international. more >

Developed from our most popular introductory course this online workshop is now available globally. We have amalgamated the previous 2 separate training courses into one interactive course over 2 sessions. In this workshop delegates will have interactive time with the tutor online as well as pre- and post- course work to prepare for and reflect on what has been discussed and will provide delegates with an understanding of what makes successful journal, finance and business models as well as the basics of copyright and IP. The workshop provides an introduction to context, job roles and the publication stages in scholarly publishing and also covers the fundamentals of marketing. It is relevant to all those new to journals publishing with up to one year's experience or those who have been out of this area for several years and are seeking a refresher. more >