Training

This workshop provides an essential practical introduction to the business of developing journals. The course is highly interactive and participants will undertake realistic exercises to familiarize themselves with methods of evaluating their current journal (or portfolio) and provide ideas on how they can introduce changes. Although familiarity with the scholarly publishing environment is required, part of the course will also involve discussion of the role of journals in today’s research environment and will consider what threats and opportunities exist for current publishing models. more >

So, you have built a platform for your journals, it looks fantastic, it’s state of the art, it has all the features a researcher could want or need. But will anyone ever see it? In a world where the discovery of content happens in a multitude of places but rarely at the point of content delivery, where library technology and authentication combine to put up perceived barriers to content, and where readers will have a vastly difference experience of finding and accessing content depending on where they live in the world, it’s not as straightforward as building a feature-rich and well-designed website. The course will take delegates on the journey their readers often take, starting at the key discovery resources, travelling through library technology and authentication mechanisms and ending up with the delivery of an article. It will highlight the challenges the user faces along the way and give tips for making the reader journey as easy as possible. more >

So, you have built a platform for your journals, it looks fantastic, it’s state of the art, it has all the features a researcher could want or need. But will anyone ever see it? In a world where the discovery of content happens in a multitude of places but rarely at the point of content delivery, where library technology and authentication combine to put up perceived barriers to content, and where readers will have a vastly difference experience of finding and accessing content depending on where they live in the world, it’s not as straightforward as building a feature-rich and well-designed website. The course will take delegates on the journey their readers often take, starting at the key discovery resources, travelling through library technology and authentication mechanisms and ending up with the delivery of an article. It will highlight the challenges the user faces along the way and give tips for making the reader journey as easy as possible. more >

Are you running a journal or journal programme to deliver on your Open Access publishing strategy? Do you have responsibility for implementing an OA programme? Do you need to inform your approach to OA with a practical perspective? This course will equip participants with the tools to make a success of an Open Access journal or journal programme. more >

An essential introduction to the changing and challenging role of promoting journals in today’s market, which starts by considering the context in which we are striving to get noticed, including competing with free online resources, declining academic library budgets, and the shift away from journals and on to articles. How does all of this impact on the marketing we should be doing? How do we engage with audiences with so many demands on the attention? We also discuss the sector’s increased emphasis on author and society relationships and on ‘input marketing’ – encouraging high quality submissions and therefore marketable content. more >

Metrics and impact measurement have become an increasingly important part of the scholarly publishing and research landscape. This course covers some of the ways publishers can measure impact and the associated metrics. It is divided between citation metrics, such as the Impact Factor and citation based analysis, and altmetrics looking at a range of tools such as altmetric.com, Impact Story and PlumX. The course also covers usage as a metric and various author and article level metrics such as the h-index. There will be break-out sessions offering extensive hands-on use of the main citation databases and altmetric data – illustrating the types of analysis which can be derived from these data sources. more >

Technology is changing, new business models are developing and new markets emerging – the journal publishing landscape is shifting. These new developments offer challenges for journals marketing. This course provides a strategic overview of this dynamic environment and how best to apply marketing techniques to achieve your journal’s objectives. The workshop will be highly interactive. more >

This course will accelerate the learning of sales managers new to scholarly publishing who aim to build a revenue stream and customer-base by focusing on how to formulate and implement sales strategy for institutions, libraries, academics, and consortiums, appropriate to markets both domestic and international. more >