Training

**SPECIAL EDITION** SELLING DURING A CRISIS This course will accelerate the learning of sales managers new to scholarly publishing who aim to build a revenue stream and customer-base by focusing on how to formulate and implement sales strategy for institutions, libraries, academics, and consortiums, appropriate to markets both domestic and international. ** Special Edition** There will be a strong focus on selling during a crisis with specific strategies on planning and execution during times of rapid change. more >

This course considers ways in which to develop and manage a commercially successful academic journal and book programme. Taking delegates step-by-step through the commissioning process, it aims to provide practical advice, relevant tips and techniques to commission and solicit successful content and titles – from market scanning and community development through to proposal management and eventual publication. It also considers appropriate financial forecasting models. more >

The focus of the course is to present the core philosophies behind successful Agile project management, brought to life by anecdotes, war stories, publishing case studies and robust discussion on the various techniques. The role of product owner will be briefly examined, with respect to stakeholder management and user story development. Delegates will work in small groups to practice the relevant concepts and learn how to avoid the common pitfalls. The course will allow team members embarking on a project to use a range of Agile techniques through practical exercises. more >

This course provides an essential introduction to copyright law and how it is used in practice. Delegates will gain an understanding of the legal publishing landscape, and be able to make sense of their own organization’s contracts and licences. more >

Projects are vital for all publishing organizations to move forward and implement change. Everyone gets involved in them. They may involve developing new products, new processes and systems, adopting new technologies, reaching new markets, acquiring new business, selecting new suppliers or improving existing processes. Projects are also challenging and often fail to achieve the desired results. This course provides those managing projects as well as those working on them with a template and many supporting tools that can be applied to all projects, large or small, to help ensure successful outcomes. It has a strong emphasis on getting things right at the outset because this is where most problems with projects arise. The programme is highly practical and includes break-out sessions using real project scenarios provided by delegates as well as providing publishing case studies as examples of what works and what doesn’t. more >

Content licensing is a key component of the online scholarly publishing environment. This course provides an overview of why licensing is needed, how it works in practice, and the key issues to consider when negotiating and agreeing licenses. It aims to give delegates a full understanding of the range of license arrangements that are available, and practical guidance in how to manage them. In addition to covering licensing for online content (with a focus on third-party licensing), we also review current issues in author licensing, particularly open access and Creative Commons, and discuss recent market trends (such as the EU Digital Single Market) that may impact licensing activity. more >