Wednesday 27 November 2019

I Never Metadata I Didn't Like


Everyone involved in scholarly communications touches metadata at some point, even if you don’t call it that. Behind every manuscript submission, every link on the web, every platform launch plan, and every analytics dashboard - lies metadata. 

In a recent report surveying executives from 25 leading publishers, metadata was rated as the top element “essential to our business” but the second lowest in terms of capability. Why? Metadata is perceived by publishers as hard to do and even harder to do right. Most content is still tagged manually, which can introduce errors. Metadata’s purpose is to describe content, and as it permeates throughout hundreds or even thousands of platforms, systems, users, countries, mistakes and gaps are passed along too, which means content is often consistently misrepresented.

In this program, as the title suggests, everyone is a metadata fan! We will hear from publishers who describe their journey to enrich metadata and their lessons learned along the way. We’ll also hear from consumers of metadata who will bang the drum for an emphasis on abstracts or acceptance dates (or you name it), and from infrastructure organisations who attempt to collaborate to make it easier for everyone to do better.  

What can we each do to invest, prove the ROI and improve the completeness and accuracy of metadata for all research outputs?

Metadata is said to be “a love letter to the future”. Let’s get together for a day and design our future.

 Twitter  #alpspmetadata

Who should attend?

This commercial, non-technical seminar is aimed at a wide range of roles within the scholarly publishing industry:

  • Senior managers
  • Business development managers
  • Product managers
  • Data managers
  • Platform managers
  • Marketing managers
  • Editors
  • Librarians

What will you learn?

Whatever your current position, our seminar will equip you with concrete ideas of why metadata should be a strategic priority, along with examples of how to address the need.

Those in senior roles will learn how critical metadata is to the success of their business. Those in less senior roles will learn how to convince senior management of investing in better metadata and related infrastructure.

Programme and Speaker Biographies

9:30 Registration and Coffee  
  Setting the scene: Why should we strive for better metadata  
10:00 Introduction by Chair: Metadata 2020

Ginny Hendricks, Director of Member & Community Outreach, Crossref
Since 2015, Ginny has been developing a community team at Crossref encompassing outreach and education, member experience and support, and metadata strategy. Before joining Crossref, she ran Ardent Marketing for a decade, where she consulted within scholarly communications on multichannel awareness and growth strategies, branding and launching online products, and building engaged communities. She previously led Elsevier's launch of Scopus, where she established content selection criteria, advisory boards, and outreach programs with library and scientific communities. Most recently she founded the Metadata 2020 collaboration to advocate for richer, connected, reusable and open metadata for the benefit of society. She's lived and worked in many parts of the world, has managed globally dispersed creative, technical, and commercial teams, and co-hosts the Scholarly Social networking events in London, UK.

Ginny Hendricks
10:30 Keynote: Metadata Landscape

If metadata is a love letter to the future, let's ensure it leads to a sustainable relationship!
Jo McEntyre,
Associate Director for Services and Head of Literature Services, European Bioinformatics Institute (EMBL-EBI)
Jo McEntyre is Associate Director for Services and Head of Literature Services at the European Bioinformatics Institute (EMBL-EBI). She is responsible for developing Europe PMC, the European database for full-text life science research articles ( Her primary focus is on the integration of the open access literature with open life sciences data, to build infrastructure that supports the development of new ways to access and discover useful information in research. Before EMBL-EBI, Dr McEntyre was a scientist at the NCBI, NIH, USA where she worked on various literature-related resources and website usability. Before that, she was the Editor of the review journal Trends in Biochemical Sciences (TiBS). Her PhD was in the field of plant cell biotechnology.
Metadata is the lifeblood of data discovery systems. Without high quality metadata, it is hard to imagine how scientific research resources would function, from literature searches through to computation across datasets, as well as systems for tracking research outputs. Metadata scope and quality is a moving target; what was considered good metadata two decades ago may no longer support today's applications. In this talk I will discuss some of the successes of metadata, but also some of the challenges, quirks and areas for improvement. This will be from the perspective of running Europe PMC, the database of life science research publications, embedded in big data research infrastructure.

Jo McEntyre photo
11:00 Tea and coffee
Reality check 1: What do metadata consumers say about good (and bad) metadata
11:30 Observations from a platform provider

Curating and distributing metadata – a publishing platform provider’s perspective
Tino Fleischer,
Regional Manager of Client Services, Atypon
Biography: For the last 10 years, Tino has worked for Atypon in various technical and client-facing roles, overseeing site migration projects and software product enhancements. He currently heads up the Account Management in the company’s UK office. Prior to his role at Atypon, he worked for the Digital Publishing division of the German scholarly publisher Walter de Gruyter. He holds an MA in Spanish Studies from Humboldt University Berlin.
As a software platform provider, Atypon both ingests metadata from publishers and facilitates the distribution of this metadata to third parties. I will explore the importance of high quality metadata for publishing platforms, and the key role it plays, for instance, for content discovery via A&I databases, search engines, and the like. In addition, we will look into the challenges the increasing complexity of scholarly publishing presents for metadata creation and handling.

Tino Fleischer photo
11:45 Observations from a Library/University

Helen Williams, London School of Economics

12:00 Observations from an intemediary (book trade, aggregator)

Richard Burkitt,
Director of Innovation, EBSCO
Biography: Richard has worked in the information industry for around 20 years for a number of high profile organisations and in a variety of roles commercial and technical roles. In his current role with EBSCO, Richard is Director of SaaS Innovation with responsibilities for discovery and preservation as well as for FOLIO - the Open Source, community driven Library Services Platform. Richard’s motivations include the use of technology in education and in particular working with library patron and staff services to enhance resource use and streamline workflows within the physical and virtual library.
Your journal contents great, but your usage isn’t! How can that be and why isn’t it getting any better? Metadata is your new shop front and drives usage, decreases cost per use, interests new authors, exposes related articles and a host of other positive benefits. So why metadata not central to your marketing strategy and how can we get quick wins?

12:15 Observations from a research platform

Metadata as a driver of usage: Which fields make a difference on ScienceOpen?
Stephanie Dawson,
CEO, ScienceOpen
Biography: Stephanie grew up in northern California, studied Biology at Yale University and received a PhD in German Literature from the University of Washington. She spent over 10 years at the academic publisher De Gruyter in Berlin in the fields of biology and chemistry in both journals and book publishing. In 2013 she joined ScienceOpen as Managing Director.
Article-level metadata from Crossref is used by a whole range of discovery platforms to direct users to the publisher version of record, but many publishers provide only the most basic metadata to Crossref for reasons that range from technical to business-driven. The ScienceOpen discovery environment of around 60 million article records across all subjects, works closely with Crossref DOIs to validate and import metadata. It therefore provides an ideal testing ground to ask questions about usage levels around different metadata sets. We will focus particularly on abstract, open access license and references.

 Stephanie Dawson photo
12:30 Panel with speakers (incl Q&A)

12:45 Lunch
Reality check 2: What are publishers currently saying about their practical challenges in improving metadata
13:30 Publisher 1

Met-argh! data
Sean Harrop,
Content Architect, BMJ
Sean has been working with markup languages since 1993. Starting with SGML typesetting at Routledge and then on to developing XML production workflows for the BMJ, where he still fights the good fight. In recent years he has become involved with the challenge of establishing and developing BMJ's content archive and associated services, overhauling BMJ's downstream delivery and metadata capabilities, and establishing BMJ's disaster recovery processes. Or he'll be playing drums/bass/guitar somewhere.
For a publisher's metadata initiative to be effective it needs to be in step with the capabilities/understanding of customers and suppliers. This talk will describe some cases studies at BMJ to highlight challenges associated with metadata dissemination through being ahead of the curve, behind the curve, and even on the curve.

Sean Harrop photo
13:55 Publisher 2

Franziska Bühring,
De Gruyter

14:20 Tea and coffee
Taking things to the next level: What is the business case for investing in metadata?
14:50 Publisher 3

Craig Raybould,

15:15 Publisher 4

Henning Schoenenberger,

15:40 Panel of publishers (Reality Check 1 & 2) incl Q&A

16:10 Summary of the day from the Chair

16:15 Drinks and networking


*Times are subject to change


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ALPSP members £239.00 + VAT per person
Non-Member £397.00 + VAT per person
Academic rates available upon request

How to book
Please note that you will need to log in to your account or register a new account to book a place on this course. If you have any questions about this, please email Susie Brown or any of the ALPSP team.


Upcoming Dates for this event

  • Wed 27 Nov 2019
  • Wed 27 Nov 2019
  • British Dental Association, ,