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Wednesday 27 November 2019

I Never Metadata I Didn't Like

Chair: Amanda Bartell, Head of Member Experience, Crossref

Amanda Bartell photo

Venue: British Dental Association, 64 Wimpole Street, London W1G 8YS

Everyone involved in scholarly communications touches metadata at some point, even if you don’t call it that. Behind every manuscript submission, every link on the web, every platform launch plan, and every analytics dashboard - lies metadata. 

In a recent report surveying executives from 25 leading publishers, metadata was rated as the top element “essential to our business” but the second lowest in terms of capability. Why? Metadata is perceived by publishers as hard to do and even harder to do right. Most content is still tagged manually, which can introduce errors. Metadata’s purpose is to describe content, and as it permeates throughout hundreds or even thousands of platforms, systems, users, countries, mistakes and gaps are passed along too, which means content is often consistently misrepresented.

In this program, as the title suggests, everyone is a metadata fan! We will hear from publishers who describe their journey to enrich metadata and their lessons learned along the way. We’ll also hear from consumers of metadata who will bang the drum for an emphasis on abstracts or acceptance dates (or you name it), and from infrastructure organisations who attempt to collaborate to make it easier for everyone to do better.  

What can we each do to invest, prove the ROI and improve the completeness and accuracy of metadata for all research outputs?

Metadata is said to be “a love letter to the future”. Let’s get together for a day and design our future.

 Twitter  #alpspmetadata

Who should attend?

This commercial, non-technical seminar is aimed at a wide range of roles within the scholarly publishing industry, including: Senior managers; Business development managers; Product managers; Data managers; Platform managers; Marketing managers; Editors and Librarians.

What will you learn?

Whatever your current position, our seminar will equip you with concrete ideas of why metadata should be a strategic priority, along with examples of how to address the need. Those in senior roles will learn how critical metadata is to the success of their business. Those in less senior roles will learn how to convince senior management of investing in better metadata and related infrastructure.

Programme

9:30 Registration and Coffee  
10:00 Introduction: Setting the Scene and Metadata 2020 - Amanda Bartell, Head of Member Experience, Crossref  
  Why should we strive for better metadata
Ed Pentz, Executive Director, Crossref
Abstract:
Metadata is vitally important for scholarly research and communications but it is often overlooked or treated as an afterthought. Good quality, comprehensive, and complete metadata is hard, but something worth striving for. Metadata is about more than just discovery - it is about fundamental assertions about content and the provenance of the research that the content is reporting on. These assertions put publications and data in context and enable both machine processing and end-user discovery. In the current world where things are more distributed and fragmented, metadata is the glue that holds the scholarly record together so it is worth investing in and getting right. 
Ed Pentz photo
  Keynote: If metadata is a love letter to the future, let's ensure it leads to a sustainable relationship!
Jo McEntyre,
Associate Director for Services and Head of Literature Services, European Bioinformatics Institute (EMBL-EBI)
Abstract:
Metadata is the lifeblood of data discovery systems. Without high quality metadata, it is hard to imagine how scientific research resources would function, from literature searches through to computation across datasets, as well as systems for tracking research outputs. Metadata scope and quality is a moving target; what was considered good metadata two decades ago may no longer support today's applications. In this talk I will discuss some of the successes of metadata, but also some of the challenges, quirks and areas for improvement. This will be from the perspective of running Europe PMC, the database of life science research publications, embedded in big data research infrastructure.

Jo McEntyre photo
11:00 Tea and coffee
 
11:30 The Non-Publisher's perspective  
  Curating and distributing metadata – a publishing platform provider’s perspective
Tino Fleischer,
Regional Manager of Client Services, Atypon
Abstract:
As a software platform provider, Atypon both ingests metadata from publishers and facilitates the distribution of this metadata to third parties. I will explore the importance of high quality metadata for publishing platforms, and the key role it plays, for instance, for content discovery via A&I databases, search engines, and the like. In addition, we will look into the challenges the increasing complexity of scholarly publishing presents for metadata creation and handling.
Tino Fleischer photo
  What is good metadata? A library perspective
Fran Frenzel, Metadata and Discovery Manager, University of London, Senate House Library
Abstract:
For metadata to have a positive impact it needs to facilitate purposes. This talk will look at what these purposes are for libraries and the important role publisher metadata plays in the metadata ecosystem.
Fran Frenzel photo
  Observations from an intermediary
Richard Burkitt,
Director of Innovation, EBSCO
Abstract:
Your journal contents great, but your usage isn’t! How can that be and why isn’t it getting any better? Metadata is your new shop front and drives usage, decreases cost per use, interests new authors, exposes related articles and a host of other positive benefits. So why metadata not central to your marketing strategy and how can we get quick wins?
Richard Burkitt photo
  Metadata as a driver of usage: Which fields make a difference on ScienceOpen?
Stephanie Dawson,
CEO, ScienceOpen
Abstract:
Article-level metadata from Crossref is used by a whole range of discovery platforms to direct users to the publisher version of record, but many publishers provide only the most basic metadata to Crossref for reasons that range from technical to business-driven. The ScienceOpen discovery environment of around 60 million article records across all subjects, works closely with Crossref DOIs to validate and import metadata. It therefore provides an ideal testing ground to ask questions about usage levels around different metadata sets. We will focus particularly on abstract, open access license and references.

Stephanie Dawson photo
  Panel with speakers (incl Q&A)

 
12:45 Lunch
 
13:30 The Publisher's perspective   
  Met-argh! data
Sean Harrop,
Content Architect, BMJ
Abstract:
For a publisher's metadata initiative to be effective it needs to be in step with the capabilities/understanding of customers and suppliers. This talk will describe some cases studies at BMJ to highlight challenges associated with metadata dissemination through being ahead of the curve, behind the curve, and even on the curve.
Sean Harrop photo
  Using standards in an open and diverse publishing landscape
Franziska Bühring,
Senior Manager Product Data, Metadata and Standards, De Gruyter
Abstract:

The need to standardize metadata requirements appears fundamental in order to achieve the best possible data. Publishing within a highly complex and diverse environment naturally brings certain challenges with it. The main focus of this talk will be how best to balance the different expectations and limitations of diverse publishing areas, complex external requirements, legacy data as well as the human factor.
Franziska Bühring photo
14:20 Tea and coffee
 
  The Metadata Balancing Act
Mohamed Hakeem
Operations Controller and 
Angelina Ilievska, Operations Manager, Hindawi
Mohamed Abd El-Hakeem photo
  Abstract: 
Alongside other publishers, Hindawi must manage a balancing act when it comes to metadata. We balance our contributions and commitments to open science solutions, requiring detailed metadata, with our commitment to offer our authors a simple submission system and a straightforward route to publication. Whilst developments in metadata offer increased transparency and dissemination of scientific literature, asking for more than the bare minimum in metadata can be seen as a complicated set of hurdles for authors. Our talk will explore how Hindawi has approached this balancing act, how far we’ve come and where our journey will take us next.
Angelina Ilievska photo
  Metadata and Platform Migration: Emerald’s Journey
Jim Swainston,
Senior Project Manager - Data Services and
Michael Roberts, Content Discovery Manager, Emerald Publishing
Jim Swainston photo
  Abstract:
Emerald launched their new publishing platform, Insight, in July this year. Metadata of all kinds played a key role in designing the platform, enabling collaboration between distributed teams and powering key features. It was vital for a successful implementation. Metadata was also one of the most important factors post-launch, ensuring that users arrived at the new site seamlessly. Jim and Mike will talk through how metadata shaped the platform, aided its delivery and helped ensure that the transition went smoothly.
Michael Roberts photo
  Panel of Publishers incl Q&A

 
  Summary of the day from the Chair
 
16:15 Drinks and networking
 

Venue

British Dental Association
64 Wimpole Street
Marylebone
London, W1G 8YS
T: 44(0)20 7935 0875

Not an ALPSP member?  Want to take advantage of the reduced member rates? Click here to find out how your organization can join ALPSP

ALPSP members £239.00 + VAT per person
Non-Members £397.00 + VAT per person
Academic rates available upon request

How to book
Please note that you will need to log in to your account or register a new account to book a place on this course. If you have any questions about this, please email Susie Brown or any of the ALPSP team.

1911MET

Upcoming Dates for this event

  • Wed 27 Nov 2019
  • Wed 27 Nov 2019
  • British Dental Association, ,