Past Events
Thursday 20 September 2018

How to Grow your Business in China: Editorial strategy


Date and time

Thursday 20 September. Online at: 07:00-08.30 EDT (New York), 12:00-13:30 BST (UK), 19:00-20:30 CST (Beijing), 13:00-14:30 CEST (Europe)

If you are unable to attend the live session, you can still book on, and will automatically receive a recording of the event to watch at your convenience



The first in our series of three webinars, this event aims to convey critical information for academic publishers who want to grow their business in China. China is a big potential market for international publishers – in terms of a growing number of papers (for many years China has been the nation with the world’s second highest paper output after the US), but also with regards to a growing need for education and access to knowledge in the English language. That said, China is different from other key markets, due to specific regulations for content distribution (editorially, logistically) and for the use of internet resources (social marketing, SEO)

This webinar will help and advise all editorial staff wishing to develop their business in China: 

Publishing IN China: what are the editorial and publishing requirements and issues for international publishers?

  • Setting up in China
  • Attracting authors & editors FROM China across different product types: as well as building up and retaining a strong editorial and publishing presence in China to relate to the key organizations there including government offices and academies etc.
  • Issues based on real experiences and case histories of the key managers speaking in taking account of cultural differences and also any difficulties with headquarters etc. 


Chair: Paul Evans, Director, Nature China, Springer Nature
Paul is Director, Nature Research Group, for Greater China and has worked in academic and business publishing for over 30 years, mainly with Reed Elsevier but in the last years as Managing Director, SAGE Publications, looking after Asia Pacific from Singapore. Paul is now at Springer Nature,  in Shanghai. He has BA/MA from the University of Oxford where he was an exhibitioner of St Peter’s College, an MBA from Oxford Brookes, a BSc from the Open University and a PhD with thesis on Transforming Publishing for Industry using Digital Strategies, published as a Book by Eburon, Netherlands and distributed by University of Chicago Press.
PEvans sitting folded arms
Mingfang LuGeneral Manager, Enago (Crimson International)
Biography: Dr Mingfang Lu currently leads Enago China as its General Manager to support ESL researchers best publish their papers in international STEM journals with English editing and full publication support. Prior to this Mingfang had worked in the STM publishing sector as Editor-in-Chief and Chief Representative for more than 15 years. Mingfangs academic  career focused on fusion plasma research and he obtained his PhD  from Tsinghua University in 1995, followed by post-doctoral research for CAS, Israel, Sweden, etc. where he published over 30 research papers in major physics related international journals. 
Dr Guanqun SongEditorial Development Manager, RSC
Biography: Dr. Guanqun Song is the Editorial Development Manager of the Royal Society of Chemistry. She received her PhD degree from the Research Center for Eco-environmental Sciences of CAS in 2007. During that period, she studied at the Hong Kong Baptist University as an exchange doctoral student, and then gained her postdoctoral experience at the University of Texas,  Arlington. She previously worked for the Science China Series journals as a managing editor and in 2014 joined the Royal Society of Chemistry, to look after the development of their journals, books and databases in mainland China, Hong Kong and Taiwan.
Guanqun Song
Qin Higley, Acquisition Editor, Asian Studies, BRILL
Biography: Dr. Qin Higley is Senior Acquisitions Editor in Asian Studies at Brill Academic Publishers. She has been with Brill since 2010, developing a portfolio of academic books, journals and primary source materials on China Studies. Before Brill, Dr. Higley was Asian Projects Manager at Harvard Graduate School of Education, monitoring online learning programs for school leaders and teachers. She received a master degree in International Education Policy from Harvard Graduate School of Education and a PhD in Applied Linguistics from City University of Hong Kong.
 Qin photo
Lyndsey DixonRegional Journals Director, T&F
Biography: Ms. Dixon is the Journals Editorial Director for Asia Pacific at Taylor & Francis. Leading a rapidly expanding team spread across the region she is responsible for the growth and development of this dynamic and multidisciplinary APAC journal portfolio. With over a decade in the publishing industry globally, she’s witnessed many of the modern shifts in the landscape from print to online and subscription to Open Access. Working with academic societies, editors and authors from across the globe there are few issues with which she hasn’t dealt. Sharing knowledge is integral to her role and she has vast experience working to develop those involved in publishing at various levels: be that as course tutor for STM Association training the next cohort of publishing professionals, providing seminars to Journal Editors across the region or hosting workshops to Early Career Researchers.
 lyndsey dixon

Who should attend: 

All editorial and business development staff. Senior management and anyone involved in editorial strategy. 
This event will be equally relevant to those from small and larger organizations and to those publishing  both books and journals and in online and print. It will also be useful for STM and HSS publishers, with a special urgency for HSS, where awareness of sensivities in China, with regards to certain types of content or topic must be heeded. 

Registration and booking: 

Member Offer! Book all three webinars in this series and you will get the 3rd half price.* See overview of all three. 

Not an ALPSP member?  Want to take advantage of the reduced member rates? Click here to find out how your organization can join ALPSP

ALPSP Members    £60 + VAT per person, per webinar
Non-Member         £100 + VAT per person, per webinar

For all enquiries please contact: Susie Brown

*In order to take advantage of the series discount for ALPSP members, you must be an ALPSP member on the date of the event. In the event that you cancel your membership prior to the event, you agree to pay ALPSP the difference between the discounted price and the full price for the event.



Upcoming Dates for this event

  • Thu 20 Sep 2018
  • Mon 02 Jul 2018
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