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Thursday 20 April 2017

How to Build a Data Driven Publishing Organization

Venue: Arundel House, 13-15 Arundel Street, Temple Place, London WC2R 3DX (map)

BOOKING FOR THIS EVENT HAS NOW CLOSED.  

Seminar Highlights: read the post from Warren Clark of Research Information on the ALPSP Blog.

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Freddie Quek
Chair: Freddie Quek, Group Head of Software, The Collinson Group and Research Associate, Henley Business School

Freddie is Group Head of Software at The Collinson Group, providing software solutions in loyalty, insurance, travel and financial services. He is also a Research Associate at Henley Business School, researching into how organizations can achieve running and changing the business at the same time. A highly experienced technology leader, having previously worked for Wiley, Reed Elsevier and Current Science Group. His portfolio of digital products has included some of the most well-known brands in the STM world. 

Overview

Scholarly publishing is becoming more complicated and things are changing at an unprecedented rate. In order to keep ahead of, or at least up with the curve, many publishers are turning to customer data and data about content to provide business intelligence and support decision making. So what does a data driven publishing organization look like and why should you be one? This seminar will provide detailed information and case studies on how to apply data about users, subscribers, authors and institutions to drive decisions. Key insights will cover using data to inform what to publish, product development, user experience, sales and marketing, audience outreach and more. We will cover the types of data driven decisions that can be used by publishers of any size, including applications for small publishers that may not have the resources of a data department, addressing skill sets and expertise required to achieve the best results.  This is also the opportunity to find out and learn from what other companies and vendors are doing outside scholarly publishing.

Twitter #alpspdatadriven

Who should attend?

This seminar is targeted across roles and functions within publishing organizations. The understanding of data and what to do with it is key in the digital economy. Publishing professionals who support the running of the business in editorial, sales and marketing, production and operations will find examples of how other organizations have used data to drive efficiency, security and stability. Others whose role is to change the business with new ideas, drive new business models and revenue streams will hear from some of the speakers on how data can be used to drive innovation and change in the business.

Attendees will have the opportunity to network with other industry colleagues and peers, and also ask questions of the panel of experts assembled.

Seminar Speaker Biographies

Programme 

09:30 Registration and coffee  
10:00 Welcome and introduction from the Chair  
10:10 Theme: Uncovering the Potential in Your Data/Content
 
  Keynote: What’s the Big Deal with Data and Analytics?
John Morton
, Chairman of the Board, Zapaygo, Interim CTO/CDO/CIO, Big Data Advisor, former CTO of SAS
This keynote presentation paints a big picture of the data landscape; trends and type of data being used in decision making. The last decade has given social media and new technologies to the masses, creating new ways to engage and disrupting classical business and operating models. John will share examples such as Yellow Pages on how they create new data platforms and move to a multi-product omni-channel engagement with citizens and businesses; how Amazon digitally reengineer the processes for selling books, distribution models and set a new customer engagement by informing buyers of the decisions they can make; and how deep learning, search and compare algorithms can highlight plagiarism and copyright infringement, thereby protecting authors and IP. Good content, authenticated and authoritative information, original thinking and storytelling are key reasons that audiences remain engaged. Mining and identifying this unique content, curating and promoting it opens new opportunities. John will also share how other industries have got started, how they have succeeded, and the new behaviours that have to come from the board down.
 John morton resize 636240639529096507
  Unlock the Value of Your Content! How Publishers can use Content Enrichment, AI and Machine Learning to Become Data-driven Organizations
David Leeming, Publishing Consultant, 67 Bricks
Publishers can build on their key asset, content – by implementing content enrichment as a strategic capability to uncover value throughout the publishing lifecycle. This session will demonstrate practical examples of using modern content processing techniques like natural language processing, semantics, machine learning and Artificial Intelligence to add structure, context and metadata to content to make it more useful to people and machines. Attendees will learn how such techniques can deliver efficiencies in content production, support the delivery of better information products, improve author services, add value for the content consumer, improve marketing results and increase sales.
 david leeming
11:15 Coffee break  
11:45 Theme: How to Get Going  
  How to Form Your Data Team
Ove Kähler, Director, Program Management and Global Distribution, Brill and Lauren Danahy, Team Leader, Applications and Data
One year ago, Brill, an international scholarly publisher based in The Netherlands, saw a benefit to centralizing the management of data streams and business applications (such as Editorial Manager, MasterVision and Salesforce) within one team. Prior to that, the responsibility for these applications and for data streams had been scattered across several departments, deepening silos and at times preventing opportunities for collaboration.  By pulling those colleagues into one central team, Brill took an important step towards professionalizing data management as a basis for better decision-making and for improved service towards internal and external customers. This talk will focus on the process of creating the data team and feature the main challenges and learning points in that process.
Ove Kahler 
  Lauren Danahy, Team Leader, Applications and Data, Brill 304 LD-2
  Small Data for Big Results: Where do you start? What data to start with? What problems and decisions to make?
David Smith, Head of Product Solutions, IET
David will take attendees through three data stories from the IET. In one story, his team build some data dashboards for a product owner, working with them to refine what it is they REALLY want to know. In another story, data is assembled to help the sales team have a better conversation with customers about a key IET product offering. And a third story shows how we are figuring out how to monitor ourselves and our agile work to better understand what it is we’ve been doing over a year of agile sprints. The talk will be full of practical advice on how to get going and will highlight some of the interesting conversations one has had on the journey.
 DRS Portrait Photo BandW
12:45 Lunch  
13:30 Theme: Mini Case Studies on How Decisions are Made  
  How Publishers Use Data to Aid the Sales Process and its Importance for Customers
Graeme Doswell,
Head of Global Circulation, Sage Publishing
Find out how publishers can use data to identify sales opportunities and promote new products.
- Production and Operations: the importance of accurate data to aid data driven marketing
- Sales and Marketing: how to market which products to which buyers 

 GDoswell
  How Publishers Use Data to Drive Decisions to Change the Business to be Inventive -  Where Digital Technologies Bring Opportunities to Innovate and be Radical
Iain Craig,
Director Strategic Market Analysis, Wiley
After a successful pilot program Wiley now provides an option where institutions may subscribe to its entire portfolio of 1600+ journals. This option offers many advantages to our customers, notably around simplicity and efficiency. In transforming the programme from single journal subscriptions to a license to a database of over 6m articles, a different approach to programme development must be adopted. This talk explores the data and analytics that have been utilised to understand how customer subject preferences are changing, and the implications for our journal programme.
 Iain Craig photo
  How Publishers Use Data to Make Decisions to Run and Change the Business
Anarchy to Analytics: Getting up and running with data driven decisions
Blair Granville, Insights Analyst, Portland Press
With seven journals and fewer than 50 staff across both the Society and its publishing arm, Portland Press, the Biochemical Society must achieve a lot with a little. This talk will cover the steps the organization has taken over the last year and a half to put some of the data available to it into action. The development of monthly KPI reporting, along with efforts to create consistent data on published content through a subject matter taxonomy, has helped staff and management to track the performance of the organization, plan for the future, and identify opportunities for change.
 blair data driven
14:30 Theme: What Organizations Need to Know and do about Data Regulation and Governance  
  Big Data and Data Protection: How to stay on the right side of the helpful-creepy axis (and the law)
Sarah Day, Data Marketing Professional and Associate Consultant, DQM-GRC
Only one in four people trust businesses with their personal information, according to a survey commissioned by the UK's independent data protection regulator. Publishers collect and process a significant amount of personal data (from users, subscribers, authors) and use it to build increasingly sophisticated solutions to better service their customers. But what are the implications for privacy, data protection and the rights of those sharing their personal data? This talk explores how publishing organizations can ensure their big data processing complies with data protection law (including the new EU General Data Protection Regulation, May 2018) whilst continuing to be innovative, creative and inspire trust. 
 Sarah2
14:55 Coffee break  
15:25 Theme: Learning from Outside Scholarly Publishing  
  Case Study: Matt Pitchford,  Solutions Architect AWS
Perspective from a vendor
How AWS helps the Collinson Group achieve the building of its Big Data capabilities, and the lessons learnt that can help other organizations that are embarking on a similar journey. 
 
  Case Study: Matt Hutchinson, Director of Business Intelligence and Analytics, Collinson Group
Perspective from a non publisher
Mini case study of how the Collinson Group uses data to drive decision making internally as well as for their clients.
 Matt Hutchinson
16:05 Theme: How to Decide Between Build vs Buy  
  Panel Discussion: How do you decide if you should build your own solution or buy from a vendor?
This is an opportunity for the attendees to ask questions of the panel of experts. The chair will ask the panellists to provide guidance on the circumstances and criteria that such decisions are made.  Panel members are:
 
  John Morton, Chairman of the Board, Zapaygo, Interim CTO/CDO/CIO, Big Data Advisor, former CTO of SAS  John morton
  Elisabeth Ling, SVP of Analytics, Elsevier
 Elisabeth Ling photo
  Matt Pitchford,  Solutions Architect, AWS  
  David Smith, Head of Product Solutions, IET  DRS Portrait Photo BandW
16:30 Closing remarks from the Chair  
16:35 Drinks and networking  

 

Further information

Please contact Sabia Morrison at info@alpsp.org or +44 (0)1442 864563 

Registration fees (including lunch)

ALPSP Member: £209.00 excl VAT (£250.80 incl VAT @ 20%);
Academic: £235.00 excl VAT (£282.00 incl VAT @ 20%);
Non-Member: £347.00 excl VAT (£416.40 incl VAT @ 20%)
Payment may be made by credit/debit card or you may request an invoice

How to book

Please note that you will need to log in to your account or register a new account to book a place on this seminar. If you have any questions about this please email Lesley Ogg or any of the ALPSP team.

1704HBD

Upcoming Dates for this event

  • Thu 20 Apr 2017
  • Thu 20 Apr 2017
  • Arundel House, ,