Past Events
Wednesday 05 December 2018

Driving Usage, Demonstrating Value

Date and time

Wednesday 5 December 2018. Online. 15:30-17:00 GMT, 10:30-12:00 EST, 16:30-18:00 CET, 07:30-09:00 PDT* 
*Please note: if you are unable to join the webinar on this date and time, you may register and receive a recording for viewing at a time to suit you.

Booking has now closed

Chair: Kivmars Bowling, Publications Director, SIAM (Society for Industrial and Applied Mathematics)

 Kivmars Bowling photo Kivmars has over 15 years’ experience in scholarly publishing in the US, UK and Germany. During his time at Wolters Kluwer and Wiley he managed and provided strategic direction for society journal partnerships in a variety of fields across healthcare, the social sciences and humanities. Particular areas of focus have included digital publishing innovations, new media, app development and mobile delivery. Fluent in German, Kivmars earned an MA (Oxon) in English and Modern Languages from the University of Oxford. He sits on the CLOCKSS Board of Directors as Treasurer, as well as serving on the ALPSP North American Steering Group and ALPSP Membership Committee.


  • Stacey BurkeScience Publishing and Membership Marketing Senior Manager, American Society for Microbiology
  • John SackFounding Director, HighWire Press, Inc
  • Michael Levine-Clark, Dean of Libraries, University of Denver
  • Brigitte ShullSenior Vice President, USA and the Director of Scholarly Communications R&D at Cambridge University Press


Driving and measuring usage of subscriptions is critical both to publishers and librarians in demonstrating the value of scholarly resources to readers and researchers at an institution. However, increased off-platform usage and remote access challenges make it harder than ever to fully capture the content usage picture.

This webinar will present strategies for driving usage and repatriating ‘dark usage’ while still enabling researchers and readers to use workflows that function best for them.

How can marketing and sales colleagues work together to maximize usage? How can CASA (Campus Activated Subscriber Access) facilitate and increase off-campus usage? How do librarians want to collaborate with publishers in driving and measuring usage of their holdings? How can publishers work with third-party platforms such as ResearchGate in order to capture the full usage picture?

Who should attend

This is a must attend event for Publishers, Marketing Directors, Sales Directors and Libarians who wish to improve their strategies to drive usage of subscriptions and record or repatriate ‘dark usage’. The webinar will address issues for journals and ebooks, in both HSS and STM.

What will you learn?

Strategies for driving usage and engagement with subscription content across the wider researcher workflow.


Stacey Burke, Science Publishing and Membership Marketing Senior Manager, American Society for Microbiology
Stacey currently serves as the Senior Manager of Science Publishing and Membership Marketing at the American Society for Microbiology (ASM) leading the marketing programs for the society’s journals and books portfolio, institutional subscriptions and society membership. Through the employment of content marketing and brand recognition initiatives, she concentrates on efforts to elevate the discoverability of ASM’s publications in order to grow author submissions and increase usage for institutional customers. Stacey works extensively in the creation, management and implementation of strategic, tactical and multi-pronged marketing campaigns to get the right content in front of the right audience. She has also previously held marketing positions at AAAS, Springer Nature and SLA over the past 12 years.
Abstract: With the massive growth in scientific journal output, societies, like ASM, are now driven to think more strongly about how publishing initiatives drive usage, improve author and reader experience, and how we can work more closely with our largest advocates-librarians. Authorship and readership are crucial roles for scientific societies and are becoming even more so for librarians. I will share some ideas about how we have worked with institutional sales to engage and inform our librarians as both a customer and as a conduit to our main audience-researchers.
 Stacey Burke photo
John Sack, Founding Director, HighWire Press, Inc
John Sack is one of the founders of HighWire Press and focuses on market assessment, technology innovation, and the kind of thought leadership and industry-forward thinking that has defined HighWire's mission since 1995. While this frequently involves working with new technology, as often it involves working with publishers and editors on new ideas, opportunities, or problems they wish to address. John considers himself a futurist or trend-spotter, in that he tries to watch what is happening in consumer and scholarly services and identify patterns that are just beginning to emerge.
Abstract: Many users undertake research off-campus. However, accessing campus-subscribed resources off-campus remains a significant friction point, leading to use of non-publisher resources such as Sci-Hub. To help solve this problem HighWire and Google together designed and implemented CASA (Campus Activated Subscriber Access) and Universal CASA. CASA enables users of Google Scholar to automatically carry their campus authentication with them off-campus in a seamless experience that requires no configuration by users or libraries; Universal CASA makes this available without any need to use Google Scholar. These innovations leads to increases in use at publisher sites, and complement solutions such as Unpaywall and RA21. CASA is available to all scholarly publishers and platforms included in Google Scholar and integrates effortlessly.
 John Sack photo
Michael Levine-Clark, Dean of Libraries, University of Denver
Michael is the recipient of the 2015 Harrasowitz Leadership in Library Acquisitions Award for his work on e-books and demand-driven acquisition models. With colleagues from the Colorado Alliance of Research Libraries, he founded the open access journal Collaborative Librarianship, and continues to serve as co-editor. He serves on a variety of national and international publisher and vendor library advisory boards and a range of committees within library professional organizations. He is widely published and has been invited to speak on six continents about trends in academic libraries and scholarly communication.
Abstract: Librarians invest a great deal of time, effort, and money in acquiring content and managing discovery solutions for their users. Yet users frequently bypass the library – in best cases using alternative discovery tools to access content licensed by the library, and in worst cases accessing material through rogue sites such as ResearchGate or even pirate sites such as Sci-Hub. I will talk about ways in which librarians can help their users by developing easier paths to licensed and open access content – providing a better user experience and allowing for more accurate understanding of usage.
Michael Levine-Clark photo
Brigitte Shull, Senior Vice President, USA and the Director of Scholarly Communications R&D at Cambridge University Press
Brigitte and her team work on Open Research, Author & Research Services, and Research Integrity. She has held past positions at Pearson Education, Palgrave Macmillan, and Springer Nature in both the higher education and scholarly publishing spaces and is involved with the Association of American Publishers, the Society for Scholarly Publishers and the Association of University Presses.
Abstract: Given the number of users and site traffic to scholarly collaboration networks it is clear that the social sharing of content – usually journal articles but also books and chapters – has become a vital part of research life. In this session, I will talk about how Cambridge University Press has been exploring all possible ways in which authors and readers can share content without undermining the sustainability of journals and books - including an agreement with ResearchGate and the launch of the Cambridge Core Share tool. I will give insight into how and why we’re working to turn potential threats into opportunities and support the discovery of content more easily, extensively, and responsibly.
Brigitte Shull photo

$65.00 per person - ALPSP Members
$110.00 per person - Non Members

Please email Susie Brown if you have any questions.
This webinar is produced by ALPSP with support from Copyright Clearance Center.


Upcoming Dates for this event

  • Wed 05 Dec 2018
  • Wed 05 Dec 2018
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