An essential introduction to the changing and challenging role of promoting journals in today’s market, which starts by considering the context in which we are striving to get noticed, including competing with free online resources, declining academic library budgets, and the shift away from journals and on to articles. How does all of this impact on the marketing we should be doing? How do we engage with audiences with so many demands on the attention? We also discuss the sector’s increased emphasis on author and society relationships and on ‘input marketing’ – encouraging high quality submissions and therefore marketable content. more >