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Thursday 27 October 2016

Masters in Publishing Webinar Series: From corporate social responsibility to sales and market development - Richard Gedye in conversation with Mark Ware

Booking for this event has now closed

Date and time

Thursday 27 October 2016, online at 11:00 - 12:30 EDT (New York) / 16:00 - 17:30 BST (London) / 17:00-18:30 CEST (Europe)* 
*Please note: if you are unable to join the webinar on this date and time, you may register and receive a recording for viewing at a time to suit you.

Overview

After a career in scholarly publishing at Oxford University Press and Macmillan, Richard Gedye joined STM Association in 2010 to act as their Director of Outreach Programmes, and as part of this role manages the Research4Life initiative. Research4Life is the collective name for the four programmes – HINARI, AGORA, OARE and ARDI – that provide developing countries with free or low cost access to academic and professional peer-reviewed content online.  

In the latest Masters in Publishing series webinar, Richard will reflect on the challenges of nurturing markets for published scientific research in conversation with Mark Ware. He will consider how publishers can move from philanthropic supply of content via initiatives like Research4Life to the development of more conventional bilateral commercial relationships. He will consider that in order to effectively and painlessly secure this transition, it will involve a collaborative effort by publishing stakeholders at each end of that spectrum.

The challenge is to ensure that publisher and society expectations about the appropriate balance between philanthropic and revenue generating activity are aligned and mutually understood. Who better to discuss how this can be achieved?

The webinar will provide valuable insights into this issue for staff responsible for corporate social responsibility and sales and market development, who need to fully understand the strategic options and practical interventions that will help secure success. It will also be of interest to editorial and publishing managers whose responsibility involves communication between publishers and society executives.

Twitter #alpspoutreach

Speakers

Mark WareMark Ware, Consultant
Mark Ware has worked at Board Director level in STM and business publishing and for  online/elearning companies in both the for-profit and not-for-profit sectors, and has over 10 years experience as a consultant in the scholarly publishing and business information markets. His roles have included general management, consultant, Publisher, business development, marketing and web development. Prior to becoming an independent consultant in 2003, he held positions as: Founder/Director of Ingenta's CPD/elearning division, Executive Director at CMPI (formerly Miller Freeman UK), where he ran the Healthcare division; and as Publishing Director at IOP Publishing.

Richard GedyeRichard Gedye, Director of Outreach Programmes, STM
Richard Gedye acts as STM's Director of Outreach Programmes, with responsibility for the management of a number of initiatives, including the Research4Life (HINARI, AGORA, OARE, and ARDI) programmes, sponsored by the WHO, FAO, the United Nations Environment Programme, and WIPO respectively, which offer free or very low cost access to journals, books and databases for researchers and clinicians in the developing world. From 1991 till 2010 Richard worked at OUP, heading up marketing, sales, and research at various stages during this time. Prior to that he held a number of marketing roles in the academic division of Macmillan. In 2002 he helped found COUNTER (https://www.projectcounter.org/), an international organisation which has established a common code of practice for vendor-based online usage statistics, and which he chaired till 2010.

Who should attend

The webinar will provide valuable insights into this issue for staff responsible for corporate social responsibility and sales and market development, who need to fully understand the strategic options and practical interventions that will help secure success. It will also be of interest to editorial and publishing managers whose responsibility involves communication between publishers and society executives.

Registration fees and booking

ALPSP Member US$ 60.00 per person
Non Member US$ 90.00 per person

Click here to book (link to CCC registration page)

For more information

Please contact Isabel Czech at isabel.czech@alpsp.org or +1 551-427-0790
This webinar is produced by ALPSP with support from Copyright Clearance Center.

1610NACSR

Upcoming Dates for this event

  • Thu 27 Oct 2016
  • Thu 27 Oct 2016
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