Wednesday 27 November 2019

I Never Metadata I Didn't Like


Everyone involved in scholarly communications touches metadata at some point, even if you don’t call it that. Behind every manuscript submission, every link on the web, every platform launch plan, and every analytics dashboard - lies metadata. 

In a recent report surveying executives from 25 leading publishers, metadata was rated as the top element “essential to our business” but the second lowest in terms of capability. Why? Metadata is perceived by publishers as hard to do and even harder to do right. Most content is still tagged manually, which can introduce errors. Metadata’s purpose is to describe content, and as it permeates throughout hundreds or even thousands of platforms, systems, users, countries, mistakes and gaps are passed along too, which means content is often consistently misrepresented.

In this program, as the title suggests, everyone is a metadata fan! We will hear from publishers who describe their journey to enrich metadata and their lessons learned along the way. We’ll also hear from consumers of metadata who will bang the drum for an emphasis on abstracts or acceptance dates (or you name it), and from infrastructure organisations who attempt to collaborate to make it easier for everyone to do better.  

What can we each do to invest, prove the ROI and improve the completeness and accuracy of metadata for all research outputs?

Metadata is said to be “a love letter to the future”. Let’s get together for a day and design our future.

 Twitter  #alpspmetadata

Who should attend?

This commercial, non-technical seminar is aimed at a wide range of roles within the scholarly publishing industry:

  • Senior managers
  • Business development managers
  • Product managers
  • Data managers
  • Platform managers
  • Marketing managers
  • Editors
  • Librarians

What will you learn?

Whatever your current position, our seminar will equip you with concrete ideas of why metadata should be a strategic priority, along with examples of how to address the need.

Those in senior roles will learn how critical metadata is to the success of their business. Those in less senior roles will learn how to convince senior management of investing in better metadata and related infrastructure.


CHAIR: Ginny Hendricks, Director of Member & Community Outreach, Crossref
Since 2015, Ginny has been developing a community team at Crossref encompassing outreach and education, member experience and support, and metadata strategy. Before joining Crossref, she ran Ardent Marketing for a decade, where she consulted within scholarly communications on multichannel awareness and growth strategies, branding and launching online products, and building engaged communities. She previously led Elsevier's launch of Scopus, where she established content selection criteria, advisory boards, and outreach programs with library and scientific communities. Most recently she founded the Metadata 2020 collaboration to advocate for richer, connected, reusable and open metadata for the benefit of society. She's lived and worked in many parts of the world, has managed globally dispersed creative, technical, and commercial teams, and co-hosts the Scholarly Social networking events in London, UK.
Ginny Hendricks


*** Speaker biographies and full programme to be announced soon ***

  • Jo McEntyre, Europe PMC
  • Sean Harrop, Content ArchitectBMJ
  • Richard Burkitt, Ebsco
  • Tino Fleischer, Atypon
The Metadata Balancing Act
Luke Prescott, Operations Manager, Hindawi
Luke first began working for Hindawi in 2016 as a Process Manager, with his role changing to Operations Manager at the start of 2018. He’s worked in OA publishing since graduating in 2010 when he joined BioMed Central, working in Production. As Operations Manager, Luke oversees content from submission to final publication at various operational sites. Within the role, he works with operational stakeholders to pursue more efficient processes and to find new ways of working.
Mohamed Hakeem, Operations Controller, Hindawi
Mohamed has over 12 years of experience in scholarly publishing in production, information systems and product management roles at Hindawi. His current position as Operations Controller means he is responsible for overseeing the different production workflows and deciding on how they could be enhanced and optimized through developing and supporting different production tools; this includes adding validations and add-ons that help in increasing productivity and quality levels of production output. 
Alongside other publishers, Hindawi must manage a balancing act when it comes to metadata. We balance our contributions and commitments to open science solutions, requiring detailed metadata, with our commitment to offer our authors a simple submission system and a straightforward route to publication. Whilst developments in metadata offer increased transparency and dissemination of scientific literature, asking for more than the bare minimum in metadata can be seen as a complicated set of hurdles for authors. Our talk will explore how Hindawi has approached this balancing act, how far we’ve come and where our journey will take us next.


Luke Prescott photo

Mohamed Abd El-Hakeem photo

Metadata as a driver of usage: Which fields make a difference on ScienceOpen?
Stephanie Dawson, CEO, ScienceOpen
Stephanie grew up in northern California, studied Biology at Yale University and received a PhD in German Literature from the University of Washington. She spent over 10 years at the academic publisher De Gruyter in Berlin in the fields of biology and chemistry in both journals and book publishing. In 2013 she joined ScienceOpen as Managing Director.
Article-level metadata from Crossref is used by a whole range of discovery platforms to direct users to the publisher version of record, but many publishers provide only the most basic metadata to Crossref for reasons that range from technical to business-driven. The ScienceOpen discovery environment of around 60 million article records across all subjects, works closely with Crossref DOIs to validate and import metadata. It therefore provides an ideal testing ground to ask questions about usage levels around different metadata sets. We will focus particularly on abstract, open access license and references.


Stephanie Dawson photo


British Dental Association
64 Wimpole Street
London, W1G 8YS
T: 020 7935 0875

Booking and registration - early bird rates for members if you book by 2 September 2019*

Not an ALPSP member?  Want to take advantage of the reduced member rates? Click here to find out how your organization can join ALPSP

ALPSP Members early bird £215.00 + VAT per person 
ALPSP members full price £239.00 + VAT per person
Non-Member £397.00 + VAT per person
Academic rates available upon request

How to book
Please note that you will need to log in to your account or register a new account to book a place on this course. If you have any questions about this, please email Sabia Morrison or any of the ALPSP team.

*In order to take advantage of the early bird discount for ALPSP members, you must (i) make a booking by 2 September 2019 and (ii) be an ALPSP member on the date of the event. In the event that you cancel your membership prior to the event, you agree to pay ALPSP the difference between the discounted price and the full price for the event.

Any discounts will be applied at checkout.


Upcoming Dates for this event

  • Wed 27 Nov 2019
  • Wed 27 Nov 2019
  • British Dental Association, ,


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