Wednesday 17 July 2019

Effective Journals Marketing

Please contact to find out if this course is running in 2020. It is available as an in-house event to ALPSP members. Please contact for details.


Technology is changing, new business models are developing and new markets emerging – the journal publishing landscape is shifting. These new developments offer challenges for journals marketing. This course provides a strategic overview of this dynamic environment and how best to apply marketing techniques to achieve your journal’s objectives. The workshop will be highly interactive. 

Read Emma's blog about how to get the most out of social media


  • Changing business models: their impact on marketing
  • Changing products: what do customers want?
  • Changing customers: new markets, personalization and community building
  • Changing organizations: new competitors, branding, positioning
  • Marketing to end-users, authors and librarians: key objectives and tactics
  • Extending the marketing toolkit: search engines, social media, digital media etc.
  • 'Challenges Surgery' - an open forum to discuss particular campaign challenges or career questions.

What will you learn?

Understand the environment in which you operate as marketeers and the impact this has on your strategies; use the full marketing toolkit in the most effective ways; assess customer needs, and make appropriate changes to your products and marketing messages.

Who should attend (Level 2)

This course is an ideal next step for marketing executives, managers and so on who have attended the ALPSP Introduction to Journals Marketing course or have had several years’ experience of putting these principles into practice but are now looking to expand their marketing skills.

Delegate Comments

“Easy to understand - could ask questions at any point. Very interactive. Segmented approach really useful. Enjoyed learning from the experts!” Kate Smith, Maney Publishing

"Really great course" Victoria Willingale, Cambridge University Press

"Very informative." Francesca Sancarlo, Bone and Joint Publishing

The trainers were very knowledgeable and had lots of experience to share. They were also very easygoing and approachable and also good at including the group in discussions

Fran Robinson, Cambridge University Press


Naomi Blumsom, SAGE Publishing

Naomi BlumsomNaomi is Group Marketing Manager for Journals at SAGE where she holds responsibility for the marketing strategy of a suite of key society titles such as the journals of the Political Studies Association. She joined SAGE as a Marketing Executive in 2006 and has worked on journals in all major subject areas. She heads up the journals acquisitions team for marketing and has line management responsibility for a team of four. Previous publishing roles have included a period as a marketing executive at GMC Publications, a publisher of specialist craft books and magazines so she has experience of both trade and academic publishing.

Emma Watkins, IOP Publishing

Emma WatkinsEmma is the Partner Marketing Manager for IOP Publishing, where she oversees the marketing strategy for the partner and society journals. She started at IOPP as a Marketing Executive in 2011, having previously worked in marketing at the University of the West of England, Bristol. She has extensive experience in developing marketing plans that work for partners, brand development, and creating customer-focused  communications.

Early bird rates for members - Book by 24 April 2019*

Not an ALPSP member?  Want to take advantage of the reduced member rates? Click here to find out how your organization can join ALPSP

Members early bird            £382.00 (+VAT where applicable)
 full price             £425.00 (+ VAT where applicable) 
Non Members full price     £619.00 (+VAT where applicable)
Academic rates are available, please contact

Venue: West One (De Vere), 9-10 Portland Place, London, W1B 1PR, T: +44 (0)20 7034 9700 (map)
This course will commence at 09:30 (registration, with tea/coffee, from 09:00) and end at approximately 17:00
 Melissa Marshall T: +44 (0)1622 871035 E: 

How to book
Please note that you will need to log in to your account or register a new account to book a place on this training course. If you have any questions about this please email Melissa Marshall or any of the ALPSP team.

*In order to take advantage of the early bird discount for ALPSP members, you must (i) make a booking by 17 April 2019 and (ii)
 be an ALPSP member on the date of the event. In the event that you cancel your membership prior to the event, you agree to pay ALPSP the difference between the discounted price and the full price for the event.”

Any discounts will be applied at checkout.


Upcoming Dates for this event

  • Wed 17 Jul 2019
  • Wed 17 Jul 2019
  • West One, ,