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**CANCELLED** Business Development Workshop: Scoping new markets

Event (multiple dates) - Has given clarity and structure to what can be a challenging process! Excellent and logical flow, exercises worked well. Rob Edwards, Emerald Group Publishing Overview The aim of this workshop is to guide management and business development staff through the required...

05/01/2005

RSS: A New Marketing and Delivery Tool for Journal Publishers

It’s not often that publishers can take advantage of the latest technology without a hefty investment in hardware or software. But in the case of RSS, the technology behind newsfeeds and blogging, information disseminators have a powerful content delivery and marketing tool that costs relatively...

07/06/2004

Enabling Google to Index your Full Text

Many publishers are beginning to see the benefits of allowing Google to index their full text; usage figures can increase dramatically, and so can pay-per-view sales to non- subscribers. This article provides guidelines for setting up full text indexing for Google crawlers, while preserving your...

06/06/2004

Metadata: An Essential Web Writing Skill

Metadata is one of the most misunderstood aspects of content management and website design. Editors and writers tend to look at it as a technical issue. Technical people look for a software solution. Both are wrong. Metadata is a fundamental skill that web writers and editors must...

01/12/2008

When a Society Journal Changes Publisher

When a society journal moves from one publisher to another, a number of points need to be taken into account to ensure a smooth handover. Planning should commence as far ahead of the actual transfer as possible, to minimise disruption to subscribers. From the perspective of ALPSP members, the key...

07/07/2002

Maximising Website Visibility

When creating a website, an obvious goal is to get people to visit it, and to return on a regular basis. In order to do this successfully it is necessary to take three things into account – your audience, your content and how to get a good relevance ranking with search engines. If you can get all...

10/03/2002

Licensing E-book Rights

There are many ways for a publisher to take advantage of its book titles electronically. As with journals, a publisher may wish simply to host its books on its own website, or it may choose to make its books available more widely by licensing its content to aggregators. These third party hosting...

10/01/2002

Licensing Journal Electronic Rights to Aggregators

Publishers have numerous and varied routes for disseminating their journal content electronically. A publisher may wish to host its material just on its own server, or it may choose to make its material available more widely by making arrangements with other hosting organisations. These third...

25/11/2001

Licensing Business Models for eJournals

A potentially unlimited number of models could be used to price electronic licences – however, in practice the number of variables is limited. This advice note provides an overview of the key licensing business models for eJournals. It was written by Sally Morris in November 2001.

26/08/2014

Licensing in China

The People’s Republic of China is a remote country with a vast population, but one which has progressed by leaps and bounds after a period divorced from contact with the west. How can UK academic publishers and learned societies tap into the market and are there pitfalls for the...