Recent research has given us significant insight into the behaviour of users as they navigate academic content online. Increasingly users are landing directly at the article level within a publisher website and that researchers favour library websites, Abstract and Indexing databases, search engines and a host of other known and unknown community sites and gateways as their tools of discovery.  So where does that leave the publisher website? What can you do to engage with your user community and what can you do to ensure your content is discovered? 

This ALPSP one-day seminar provides a unique opportunity to consider both the present situation facing academic and scholarly publishers of all shapes and sizes, and the likely direction for the business of academic book publishing in the immediate future.

A free one hour seminar chaired by Nick Evans
Speakers: Jamie McOuat, Rights Focus Ltd and Julie McNair, Publishing Consultant.  This seminar will cover many aspects of licensing opportunities including researching licences at LBF in advance of the Frankfurt Book Fair, setting up appointments with the appropriate contacts, rights guides versus sales catalogues, translation terms basics, serial licensing as a marketing tool, Non-Disclosure Agreements and more. It will also demonstrate the importance of digital distribution and licensing agreements (which most translation publishers are seeking these days as a matter of course).

Visit ALPSP at Stand M455 at the London Book Fair and attend the free ALPSP Seminar on Monday 19 April (1300-1400)

A practical update on text mining for publishers. How can it enrich the user experience?   How can text miners and publishers work together to provide services and standards that will support the next generation of scholarly publishing?