Chair: Sam Bruinsma, Director of Business Development and Electronic Publishing, Brill Publishing
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This ALPSP one-day seminar provides a unique opportunity to consider both the present situation facing academic and scholarly publishers of all shapes and sizes, and the likely direction for the business of academic book publishing in the immediate future.
'The economic crisis seems to have added a rocket booster to the pace of change in the world of scholarly communications, and it absolutely feels like that there is no going back now.' Janet Fisher from her editorial in Learned Publishing, October 2009
The keynote will be delivered by Paul DeCillis who is Director of Online Publishing at the American Institute of Physics who considers the present market for eBooks and looks forward to what we can expect in a rapidly changing environment - AIP have recently launched their own eBook platform.
The 'where are we currently?' theme is then picked up by consideration of the soon to be published 'ALPSP Scholarly Book Publishing' survey results. The place of third party suppliers such as the aggregators is considered as is the place for print in today's digital world. An expert overview of the latest eBook technologies follows a discussion of the likely impact of the looming Google Book Settlement. The expert panel of speakers then provide answers to questions from delegates before the Chair sums up.
Who should attend: all those concerned with strategies for developing book content from an Editorial, Sales, or Marketing background. Librarians interested in how scholarly book publishing is changing and developing will also find the seminar useful.
Networking: Who will be there?
PROGRAMME
0930-0945 Registration
0945-1000 Introduction
Sam Bruinsma, Director of Business Development and Electronic Publishing, Brill
1000-1100 Keynote: Looking forward The future from the perspective of a US society publisher who has recently launched an eBooks platform (ppt) (audio)
Paul DeCillis, American Institute of Physics (AIP)
1100-1130 Scholarly Book Publishing Practice - the ALPSP survey findings (ppt) (presentation) (audio)
Laura Cox, Managing Director, Frontline Global Marketing Services and co-author of the ALPSP survey
1130-1200 Coffee
1200-1230 How are publishers breaking the mould? Some case-study examples (audio) (slides not available)
Linda Bennett, Gold Leaf
1230-1300 The Google Book Settlement and what it means for Publishers (ppt) (audio)
Benjamin King, Head of Policy and Communication, The Publishers Association
1300-1400 Lunch
1400-1430 Using third-party suppliers to reach the market; the place of the aggregator in your sales and marketing strategy (ppt) (audio)
Martin Marlow, CEO, Maverick Marketing
1430-1500 eBook Readers and the impact of other new technologies (ppt) (audio)
Richard Padley, Managing Director, Semantico
1500-1530 What librarians might want next (ppt - 19,920kb) (audio)
Sarah Stamford, Project Manager, eBooks@Cambridge (University of Cambridge)
1530-1600 Panel of Speakers
1600 Close with glass of wine
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