Chair: Pam Sutherland, Operations Director, Oxford Journals
Scholarly publishers have much to learn from other industries who are already taking advantage of social networking and online communities to drive their core businesses. ALPSP has brought together leading experts and practitioners from computer games, the specialist press, magazine publishing, mass-market book publishing, content service providers for mobile devices and the author of a major US report on collaboration and social community to show what is happening beyond the scholarly publishing horizon.
Who should attend? This unique view of how the world of social networking and online communities is changing the way business is being done will appeal to Editorial, Publishing and Marketing Staff and anyone who has to make or influence future business development decisions.
This ALPSP seminar will use the successful 'Back It or Bin It' format, first introduced in 2007. Each delegate will be given 500 ALPSP pounds to spend on any of the investment opportunities presented by the industry experts. How would you spend your money? Who has taught you the most? Which is the best investment?
PROGRAMME
1000 Introduction & how we can learn from others
Pam Sutherland, Operations Director, Oxford University Press
1015 Building online communities to support successful media brands (link to presentation) Dan Thornton, Digital Marketing Manager, Absolute Radio
1055 Games: User-generated content driving an online community ( PDF) Alex Evans, CTO and co-founder of Media Molecule, creators of 'LittleBigPlanet' published by Sony for PS3.
1135 Tea/Coffee
1155 Social Networking to support general publishing ( PDF) Ros Lawler, Director of eCommerce, Random House
1310 Lunch
1400 How are companies in the US getting the best out of social media and online communities? ( PDF) Steve Paxhia, Principal, Beacon Hill Strategic Solutions; co-author of Gilbane Report: Collaboration and Social Media - 2008
1440 Specialist Newspapers: How the Times Educational Supplement has developed a successful online community ( PDF) Gail Robinson, Community producer TES, TSL Education Ltd
1520 Final Voting & Tea
1550 Panel Discussion (all speakers)
1630 Closing remarks followed by networking reception with wine and nibbles.
|
