Chair: Bernie Folan, SAGE
How can publishers get the librarian's attention to fully maximize marketing opportunities? What information do librarians and end users really want to be receiving, and can technology help publishers get information to the right people? What new marketing strategies have publishers adopted, can we take some ideas from other industries and how do we measure success in such an intermediated business? This day will include presentations from consultants, librarians, publishers and external industries.
Who should attend this seminar: Sales & marketing staff from academic publishers, librarians or societies.
Programme
0900 Registration, Tea and coffee
0930 Introduction from the Chair
Bernie Folan, SAGE
0945 How do the researchers of today work? What about the future? Two perspectives on how the new generation wants information
Claire Duddy, HM Treasury (PDF)
1030 View from the front line: What do librarians want? What makes a difference? Future gazing: the library and librarian in 10 years time
Jane Harvell, University of Sussex (PDF)
1100 Tea and coffee
1120 A Strategic Overview of the Marketing Department's Role
including: Market analysis and a segmented strategy to optimise a sales operation; Tools available and how to use them; Levels of influence in creating an institutional sale; Alignment of marketing and sales efforts; Business models for different institutional buyers as we look to expand sales into more peripheral markets.
Melinda Kenneway, TBI Communications Limited (PDF)
1200 Using an Agency to Develop your Sales & Marketing Strategy
Nancy Buckley and Helen Cooke, Burgundy Information Services Limited (PDF)
1230 Lunch
1330 How to Protect and Develop Revenue Streams: issues facing the small publisher - one society publisher's perspective
Kathryn Spiller, Society for Endocrinology (PDF)
1400 Shifting Structures and Techniques within Publishing Companies. How are big publishers shifting to best reach customers and support sales?
Colin Meddings, Oxford University Press (PDF) and Katie Sayers, SAGE (PDF)
1500 Tea/coffee
1515 Third party relationships with new content providers: the future of e-commerce?
Dom Mitchell, Highwire Press (PDF)
1545 Web 3.0 / The Semantic Web - What it means for academic users, libraries and Publishers
Richard Wallis, TALIS (PDF)
1615 Q & A Discussion
1630 Closing remarks followed by networking reception |
