Tutors:
Sarah Kennedy, Emerald Group Publishing Ltd
Charlotte Brabants, Oxford University Press
Overview:
This course considers ways in which to develop and manage a commercially successful book list and academic journal launch programme. Taking delegates step-by-step through the commissioning process, it aims to provide practical advice and relevant tips and techniques to commission successful content and titles - from market scanning through to proposal management and eventual publication. It also considers appropriate financial forecasting models. A case study will be circulated to delegates ahead of the course and will be used to scenario plan throughout the day.
Programme:
- Commissioning - key activities and considerations
- Commissioning a new book title - from proposal to publication
- Commissioning a new journal launch title
- Preparing a proposal, including market scanning techniques and financial planning
- Contract management
- Building effective relationships with authors and editors
- List management and development
Learning objectives - by the end of the course delegates will be able to:
- Prepare more effective proposals and develop successful lists
- Utilise appropriate market scanning techniques
- Analyse and critically evaluate commercial opportunities
- Manage contracts and schedules effectively
- Develop techniques to avoid bad decisions
- Approach author and editor relationships with increased confidence
Who should attend:
The course is aimed at commissioning editors and managing editors involved in a new launch programme or book list commissioning with 1-2 years' experience. Staff newly appointed to this position will also benefit.
Further Information:
Barbara Holmes telephone +44 (0)1993 772 727 (email)
Amanda Whiting telephone +44 (0)1865 247776 (email)
Delegate comments
'It was useful to hear about strategies and generating leads; this doesn't seem to be something that is passed on within the industry generally.' Jennifer Barratt, Thomas Telford Ltd
'Great course pitched at the perfect level and pace.' Thijs v Vlijmen, Springer
'This was a good introduction to commissioning pitched at a level for both experienced and novice commissioning Editors. I enjoyed the day.' Claire Rawlinson, The Royal Society
'I thought it might be aimed at a more senior level but was glad it was not and it was not hard to ask 'simple level' questions. Good to feel that so many others come up against the same challenges.' Catherine Pumphrey, European Respiratory Society |
