Tutors:
Pippa Smart, PSP Consulting
Diane Cogan, Consultant
Overview:
This course examines development strategies for individual journals. By providing a solid overview of the publishing world and considering current and future market trends, it will enable delegates to position their journal within this context. The course is also an excellent opportunity for delegates to meet and exchange experiences.
Programme:
- Why develop journals?
- Publishing and market trends - what are the issues which concern publishers, librarians, intermediaries and end users?
- What is happening in a journal's world and what are the possible development areas?
- SWOT analysis and development planning
- Financial development of a journal
- Options for list and portfolio development
Learning objectives - by the end of the course delegates will be able to:
Identify reasons and techniques for creating an effective journal development strategy; have gained a broad overview of market trends affecting a journal's development; be able to use SWOT analysis to aid effective development planning; be able to consider ways in which to implement development strategies; and have gained hands-on experience through the use of real-life practical examples and scenario planning.
Who should attend:
This course is aimed at managing editors/equivalent editorial personnel with at least 2-3 years' experience of managing journals. It is not suitable for editorial assistants or senior editorial managers.
Delegate comments:
'I enjoyed the coverage and found it an excellent update on previous courses I've been on thank you.'
Jacquie Gauntlett, British Journal of Sociology
'Well-rounded and focussed and appropriate for my current role. Information prior to the course was well-timed and suitable. Course handouts were excellent with a lot of room for notes.'
Ryan Kidd, Taylor & Francis
I thought the course was very well pitched
Julia Dickinson, IOP Publishing
Very useful for finding out what works for other publishers.
Clare Tawney, Practical Action Publishing
Interesting and taught me how to develop an action plan.
Shehnaz Ahmed, British Society for Rheumatology
'This is probably one of the most useful courses I have done - excellent! I started off with almost no ideas for journal development and now I feel confident that I can come up with an action plan.' Susan Molony, Royal College of Obstetricians and Gynaecologists
'It has given me great ideas for journal development and lots of possibilities to implement - really useful.' Dail Maudsley, Earthscan
'I thought the course was useful and it was good to meet other publishers. The course was very "interactive" which I liked. It meant I could not "switch off" and kept things interesting.' Clare Hooper, Liverpool University Press
'The group exercises were particularly useful.' Michelle Phillips, Taylor & Francis
'Thanks very much for a very informative course.' Adam Wheeler, Taylor and Francis
I'm fairly new to journals, but not publishing and it made me more confident that I actually already know a lot and filled the gaps where I don't.' Andrea Baier, British Ecological Society
'Very useful introduction to development and implementation which you can't pick up on the job.' Evie Browne, Public Library of Science
'Great course and very applicable.' Louise Gardner, The Royal Society
Further Information:
Barbara Holmes: telephone +44 (0)1993 772 727; email
Amanda Whiting: telephone +44 (0)1865 247776; email |
