Tutors:
David Smith, CABI
Will Russell, Royal Society of Chemistry
Overview:
'The web is the most disruptive influence on publishing since the invention of movable type… And now we have at our disposal the most powerful information dissemination tool in publishing history. If that doesn't make you feel excited then nothing will.' Timo Hannay, Nature
Web 2.0 principles and practices can allow publishers of all sizes to communicate and engage effectively with customers and communities in ways radically different from traditional marketing relationships, resulting in true two-way communication. This practical course will clear away any perceptions that Web 2.0 is a mix of confusing jargon and technology, and demonstrate how Web 2.0 thinking and tool use can help publishers to become more successful.
Programme:
- An overview of what tools are out there, what they enable, and what some organisations have already achieved in utilising them
- Practical sessions to illustrate how simply the technologies can be implemented
- How the tools can then be used for group and specialist community communications
- An understanding of the issues and implications of the Web 2.0 world
Learning objectives - by the end of the course delegates will be able to:
Understand what tools are available and what they can do in terms of reaching communities and receiving individual feedback from existing and potential customers; have a practical sense of how to build and utilise such tools as wikis, blogs, feeds, and podcasts (and more!); understand what people are searching for and see how Web 2.0 can deliver it.
Who should attend:
This course is suitable for non-technical staff who have responsibility for communicating with customers in their widest sense (buyers, potential buyers, readers, authors and referees), building communities, or driving business developments within their organisation (e.g. marketing staff, publishers, editors, product managers, and business development staff).
Delegate comments:
'Genuinely excellent opening mixture of new and existing techniques.'
Daniel Davies, Cambridge University Press
'Really interesting and received a lot of good ideas and reasons why we should be using social media and Web 2.0 tools more.'
Jo Rennie, Cambridge University Press
'This was an excellent course on exploring Web 2.0 and what it can do for our journal.'
Holly Slater, New Phytologist
'Two very knowledgeable, practically experienced and authoritative, enthusiastic presenters.'
Michael Collins, i-Publishing Consultants
'Started me thinking about how we can advertise using social media to reach new publishing clients.
Excellent to have all material accessible at the desk in online format.'
Cathy Bloye, Turpin Distribution
'The hands-on element of this course made all elements much more digestible. This course was set at just the right level for me.'
Debbie Vaughan, Royal Society Publishing
'Best ALPSP course I have been to so far!'
C. Chimes, Institution of Mechanical Engineers
'A very good overview and introduction to Web 2.0'
P. Kidd, Oxford University Press
'Course material - Excellent! It was great to have all the information immediately accessible online and certainly an appropriate medium for the course ... The instructors did really well to cover a great range of topics in an interesting and informative manner.... I had a really enjoyable day and learnt a great deal about the technologies and tools available that can be applied to a journal publishing environment. Many Thanks!'
R. Walton, PLoS
Further information:
Barbara Holmes: telephone +44 (0)1993 772 727; email
Amanda Whiting: telephone +44 (0)1865 247776; email |
