Tutors:
Jamie McOuat, Rights Focus Ltd
Caroline Gomm, Digital Licensing Manager, HarperCollins

Overview:
This course will focus on how publishers can increase their revenues through the exploitation of the secondary rights held in their publications. During the course of the day we will cover the range of exploitation opportunities both in print and online and across a range of markets and languages.

Programme:

• What are rights? The differences between primary and secondary rights, identifying what you own, what you should own and how to manage those rights?
• Types of subsidiary rights - explanation and exploration of the range of rights
• What opportunities could there be for you as a publisher?
• Where does rights fit within a publishing organisation and how to create a profitable rights sales strategy?
• Type of business partners and manner of licensing - direct with 3rd party publishers, using distributors, agents and aggregators, ebook providers and RRO's
• Business models which exist for such licensing content including types of payment structures - including royalties and flat fees
• Sample contracts - types of agreements - what to include and consider when licensing content, how to protect your rights
• Choosing the right business partners - what to consider
• Things to consider before signing on the dotted line - branding, sponsorship, images, third party permissions
• Pitfalls and how to avoid them
• Ongoing management of relation-ships, royalties, renewals and upselling

Learning objectives - by the end of the course delegates will be able to:
Understand the processes involved in licensing rights internationally, including some of the key considerations relating to understanding business models; feel confident in choosing parties to work with; grant rights; collect revenue and undertake post implementation review.

Who should attend:
This course is suitable for those working for publishers of all sizes who intend to or currently have some experience in licensing rights internationally. For more experienced delegates this should provide a useful refresher and will address newer media rights and related practical and legal issues.

Delegate comments:
'Very useful, especially in indicating directions to go in, what is possible, where to get help.'
J. Moody, Royal College of Obstetricians and Gynaecologists

'Good recap of all subsidiary rights, interactive exercises and negotiations very useful. I found the course very useful and informative, excellent for networking as well.'
M. Buczynoki, RPS Publishing

Further information:
Barbara Holmes telephone +44 (0)1993 772 727 (email)
Amanda Whiting telephone +44 (0)1865 247776 (email)

Fees (including lunch & refreshments)   
ALPSP Members: £345.00 excl VAT (£405.38 incl 17.5& VAT)
Non-members rate £490.00 excl VAT (£575.75 incl 17.5% VAT)

Booking Form

Venue: 76 Portland Place, London W1B 1NT (tel +44 (0)20 7470 4884; map)

The course starts at 0930 (with coffee and registration from 0900) and finishes at approximately 1700.  Tea, coffee and lunch are included.