Thursday 09 June 2016
Effective Journals Marketing
This course will be running again in 2017. Please contact Melissa Marshall for dates. For in-house enquiries (members only), please contact Amanda Whiting.
Technology is changing, new business models are developing and new markets emerging – the journal publishing landscape is shifting. These new developments offer challenges for journals marketing. This course provides a strategic overview of this dynamic environment and how best to apply marketing techniques to achieve your journal’s objectives. The workshop will be highly interactive.
- Changing business models: their impact on marketing
- Changing products: what do customers want?
- Changing customers: new markets, personalization and community building
- Changing organizations: new competitors, branding, positioning
- Marketing to end-users, authors and librarians: key objectives and tactics
- Extending the marketing toolkit: search engines, social media, digital media etc.
By the end of the course delegates will be able to
Understand the environment in which they operate as marketeers and the impact this has on their strategies; use the full marketing toolkit in the most effective ways; assess customer needs, and make appropriate changes to their products and marketing messages.
Who should attend (Level 2 course)
This course is an ideal next step for marketing executives, managers and so on who have attended the ALPSP Introduction to Journals Marketing course or have had several years’ experience of putting these principles into practice but are now looking to expand their marketing skills.
Naomi Blumsom, SAGE Publishing
Naomi is Group Marketing Manager for Humanities and Social Science Journals at SAGE where she holds responsibility for the marketing strategy of a suite of journals covering several disciplines including Sociology, Cultural Studies, Geography and Urban Studies. She joined SAGE as a Marketing Executive in 2006 and has worked on journals in all major subject areas. Previous publishing roles have included a period as a marketing executive at GMC Publications, a publisher of specialist craft books and magazines.
Emma Watkins, IOP Publishing
Emma is a Marketing Manager for IOP Publishing (IOPP), where she oversees the academic marketing strategy for the entire journals portfolio, as well as community websites, B2B products, and ebooks programme. She started at IOPP as a Marketing Executive in 2011, having previously worked in marketing at the University of the West of England, Bristol, and has extensive experience in new journal launches and re-branding projects, as well as marketing for partner societies. Her specialisms include embedding social media within researcher marketing strategies, creating customer-focused communications, and cutting through the differences between objectives and metrics.
“Easy to understand - could ask questions at any point. Very interactive. Segmented approach really useful. Enjoyed learning from the experts!” Kate Smith, Maney Publishing
"Was very interesting and a great way to meet others in the same position as you in other publishers/societies. Thought provoking!" Aisling Sealy, The Society for General Microbiology
"I really appreciated having the printed slides to work through and write on. I thought it was a very useful and well run course." Christina Stead, SAGE
Great to be able to suggest topics in advance which were heeded. Comprehensive slides and info packs with excellent break-out sessions.
Mike Hallworth, Wiley-Blackwell
This course will commence at 09:30 (registration, with tea/coffee, from 09:00) and end at approximately 17:00
Members £365.00 (+ VAT where applicable)
Non Members £530.00 (+VAT where applicable)
Venue: West One (De Vere), 9-10 Portland Place, London, W1B 1PR, T: +44 (0)871 222 4832 (Map)
Contact: Melissa Marshall T: +44 (0)1622 871035 E: Melissa.firstname.lastname@example.org
How to book
Please note that you will need to log in to your account or register a new account to book a place on this training course. If you have any questions about this please email Melissa Marshall or any of the ALPSP team.
Upcoming Dates for this event
- Thu 09 Jun 2016
- Thu 09 Jun 2016
- West One, 9-10 Portland Place, London