Wednesday 16 March 2016
Data Protection: Compliance issues for publishers
This course will be running again in 2017. Please contact Melissa Marshall for dates. For in-house enquiries (members only), please contact Amanda Whiting.
Compliance with the law in relation to data can feel like a minefield. With the introduction of monetary penalties for breaches of legislation, and a new, tougher European data protection law on the horizon, it is essential that all publishers have a fundamental understanding of data compliance issues. In addition, awareness of guidance from the Information Commissioner’s Office is required and the reputational and financial risks resulting from breaches of legislation should not be ignored. The effective use of personal data for the purpose of communicating with customers lies at the heart of successful marketing strategies employed by publishers in the digital and global economy.
Data Protection: Compliance issues for publishers provides a primer to the key issues. This one day course is divided into two parts so that delegates can attend one or both of the sections as relevant to their role.
Programme - Part One: An Introduction to Data Protection Compliance Issues (half day session 9am-1pm)
- What is personal data and what can we do with it? Introduction to the legislation, terminology and key legal requirements
- What if we get it wrong? The role of the Information Commissioner’s Office and the Courts; sanctions and enforcement
- Information governance: information and consent, data accuracy, data retention, data security and data export
- Cloud considerations: data protection issues arising from the cloud, and reducing the risks
- Subject Access Requests: understanding subject access rights and responding effectively
- Privacy by design.
Who should attend (Level 1 course)
Anyone who deals with personal data, for example those involved in HR, customer services, and those managing communications with customers, users, authors and members of societies. Each session is suitable for those new to the subject but it will also act as an excellent refresher for those who need an update on current legislation.
Programme - Part Two: Data Protection in Marketing and Research (half day session 1.30pm-5.30pm)
- What is marketing? What data collection requirements apply to marketing? Privacy and Electronic Communications Regulations (PECR) and ICO Guidance
- Consent: When is it needed? What are the best ways to get it?
- Message requirements: Marketing emails and telemarketing calls
- Unsubscribe: How should unsubscribe and opt-out requests be managed?
- Privacy Notices: What is the purpose of a privacy notice? What makes a good privacy notice? How should changes to privacy notices be managed and communicated?
Who should attend (Level 1 course)
Anyone who deals with personal data particularly those in a marketing role. Each session is suitable for those new to the subject but it will also act as an excellent refresher for anyone who needs an update on current legislation.
By the end of the course delegates will be able to
Understand key data protection compliance issues and the risks of non-compliance. Apply these principles in their own organization and role.
“All of it was useful, especially the exercises and looking at examples.” James Quinney, Oxford University Press
Link to ICO very helpful as was the pre-course reading. It was an excellent day.
Fiona Green, Bloomsbury Publishing
Helen Gainford, RELX Group
Helen is Director, Privacy & Data Protection for RELX Group, a world-leading provider of information solutions for professional customers. Helen advises and trains internal clients on privacy and data protection issues and manages the global data protection program for Elsevier, part of RELX Group. Helen holds the ISEB certification in Data Protection from BCS, The Chartered Institute for IT, and the CIPP/E, CIPP/US and CIPM credentials from the International Association of Privacy Professionals (IAPP).
Henry Sainty, Farrer & Co LLP
Henry is a solicitor and partner in the IP & Commercial team at London law firm Farrer & Co LLP, where he heads the firm’s Media Group. Henry has worked in data protection and information law since the mid-1990s, tracking the implementation of the 1998 Data Protection Act and advising the firm’s clients, particularly in the ‘data-heavy’ media and publishing sectors, ever since then.
Book both sessions as a one day course (including lunch and refreshments):
ALPSP Members: £365 (+ VAT where applicable) Non Members: £530 (+ VAT where applicable)
Book your preferred half day session (including lunch and refreshments):
ALPSP Members: £185 (+ VAT where applicable) Non Members: £270 (+ VAT where applicable)
Venue: 41 Portland Place, London, W1B 1PR, T: +44 (0)871 222 4832 (Map)
Contact: Melissa Marshall T: +44 (0)1622 871035 E: Melissa.firstname.lastname@example.org
How to book
Please note that you will need to log in to your account or register a new account to book a place on this training course. If you have any questions about this please email Melissa Marshall or any of the ALPSP team.
Upcoming Dates for this event
- Wed 16 Mar 2016
- Wed 16 Mar 2016
- 41 Portland Place, Academy of Medical Sciences, London