Thursday 21 September 2017
Commissioning Content: Working effectively with authors and editors
It was so generous of you to share all of your tricks and secrets with the rest of us. I had no idea how to start commissioning, and now I feel like I have a plan and a lot more confidence.
Nicole Edmondson, UCL IOE Press
This course considers ways in which to develop and manage a commercially successful academic journal and book programme. Taking delegates step-by-step through the commissioning process, it aims to provide practical advice, relevant tips and techniques to commission and solicit successful content and titles – from market scanning and community development through to proposal management and eventual publication. It also considers appropriate financial forecasting models.
- Commissioning – key activities and considerations
- Commissioning and soliciting content for existing journal titles
- Commissioning a new journal launch title
- Commissioning a new book title – from proposal to publication
- Preparing a proposal, including market scanning techniques and financial planning
- Building effective relationships with authors and editors
- List management and development
- Relationships with key stakeholders in journals and book publishing
- Identifying high-profile authors to target for article content
- Influencing skills and change management
- Key business issues affecting managing editors and publishers.
What will you learn?
Utilise appropriate market scanning techniques, approach potential new authors and editors with increased confidence, prepare more effective proposals and develop successful lists, analyse and critically evaluate commercial opportunities, manage contracts and schedules effectively and develop techniques to avoid bad decisions.
Who should attend (Level 2)
This course is aimed at commissioning editors and managing editors involved in a new launch programme or book list commissioning role with one to two years’ experience. Staff newly appointed to these positions will also benefit.
“This was a truly enlightening course. Full of best practice tips to empower the commissioning editor.” Helen Lewer, PEI Media
"It was useful to hear about strategies and generating leads; this doesn’t seem to be something that is passed on within the industry generally.” Jennifer Barratt,Thomas Telford Ltd
"An excellent overview of the commissioning process with really useful tips and common sense suggestions." Hannah Patrick, Cambridge University Press
Mila Steele, SAGE Publishing
Mila is Senior Commissioning Editor for Media, Communication and Cultural Studies at SAGE Publishing. With over ten years’ experience in academic publishing, she still works across both books and journals. She is experienced in launching journals, applying new business models to journal launches, commissioning original textbooks and bestselling new editions, getting the best out of authors and creatively managing the transition from print to online.
Merlin Fox, World Scientific Publishing
After a spell in environmental science research, Merlin began his publishing career as an assistant editor at the Royal Society of Chemistry in 2004. He moved to the RSC books department in 2006, and aside from commissioning books was also involved in the RSC eBook programme, and a series of visits to university libraries across the USA. Since 2014 he has been commissioning books across several scientific disciplines for World Scientific Publishing. Merlin gives regular masterclasses to MA publishing students at UCL and Anglia Ruskin University and he has previously tutored on the ALPSP Taking eBooks to Market course.
This course will commence at 09:30 (registration, with tea/coffee, from 09:00) and end at approximately 17:00.
Members £372.00 (+ VAT where applicable)
Non Members £541.00 (+VAT where applicable)
Academic £409.00 (+VAT where applicable)
Venue: Prince Philip House, 3 Carlton House Terrace, London SW1Y 5DG T: +44 (0)20 7766 0625 (Map)
Contact: Melissa Marshall T: +44 (0)1622 871035 E: Melissa.firstname.lastname@example.org
How to book
Please note that you will need to log in to your account or register a new account to book a place on this training course. If you have any questions about this please email Melissa Marshall or any of the ALPSP team.
Upcoming Dates for this event
- Thu 21 Sep 2017
- Thu 21 Sep 2017
- Prince Philip House, ,