Events

Training
Wednesday 28 September 2016

NEW Effective Social Media for Scholarly Publishers

This course will be running again in 2017. Please contact Melissa Marshall for dates. For in-house enquiries (members only), please contact amanda.whiting.

Overview

Social media now offers the opportunity to reach huge audiences around the globe, but how can publishers effectively harness these new tools to achieve their own objectives? This course aims to help you identify how to integrate social media into the marketing communications, and wider promotional plans of your organization regardless of budget or size of publisher, from setting measurable objectives, to practical tips on what works – and what doesn’t - for different platforms.

Programme

  • Setting objectives and measuring results
  • Optimising for different channels, using consistent messaging
  • Integrating social media activity into marketing and communications planning
  • Selecting the right tools
  • Understanding the platforms, and how they work
  • What works, what doesn’t - including content, timing, wording and platform-specific techniques
  • Case studies and examples from the publishing industry and beyond
  • Practical activities
  • Managing audience interaction
  • Achieving successful integration within your organization

 By the end of the course delegates will be able to

Understand how to identify the relevant social media platforms for their audiences, how they work, and what they offer to scholarly publishing organizations. Plan and successfully deliver effective social media campaigns that are integrated into their wider marketing and communications activities. Work effectively within their organization to optimise social media activities.

 Who should attend (Level 1-2)

Anyone in scholarly publishing who is involved in building awareness and recognition for content or their wider organizations. Typically: marketing managers, communications professionals, editorial teams.

 Tutors

Kam Arkinstall, ConsultantKam Arkinsall

Kam studied Physics at the University of Oxford, graduating with a Masters in 2007. She then spent five years at Cancer Research UK, working across fundraising and communications. In her next role for a health organization, Kam managed a large rebrand project and worked across multiple marketing channels, including social media. At that time she also started her own walking blog, which now has over 4,000 followers on Twitter. In 2013 Kam joined BioMed Central, taking responsibility for the blog network, social media, and multimedia. Under her guidance, BioMed Central more than tripled the number of visitors to its blog network. Kam recently left BioMed Central and now works as a Senior Consultant at Intelligent Conversation.

 Meg Pickard, ConsultantMeg Pickard

Meg is an independent consultant, working in the areas of digital transformation, engagement and strategy. Her background is in social anthropology: in the mid-90s, she conducted ethnographic fieldwork into community participation first in Bolivia and subsequently online. Since 1998, she has worked as practitioner, strategist and consultant with a range of big-name brands, non-profits and startups, including long stints at AOL Europe and Guardian News & Media. Since 2012, she has been working with a range of organizations mainly in the media and charity sectors, to grow capability, collaborate and communicate with users and help staff become more digital by default. Find her online at megpickard.com and on Twitter as @megpickard.


This course will commence at 09:30 (registration, with tea/coffee, from 09:00) and end at approximately 17:00
Members           £365.00 (+ VAT where applicable)
Non Members   £530.00 (+VAT where applicable)
Venue: 41 Portland Place, London, W1B 1QH, T: +44 (0)20 3176 2182 (Map)
Contact: Melissa Marshall  T: +44 (0)1622 871035 E: Melissa.marshall@alpsp.org

How to book
Please note that you will need to log in to your account or register a new account to book a place on this training course. If you have any questions about this please email Melissa Marshall or any of the ALPSP team.
(1609ESM)

We surveyed our marketing contacts and scholarly publishing-specific social media skills came out as the top training need.

Amanda Whiting, ALPSP

Upcoming Dates for this event

  • Wed 28 Sep 2016
  • Wed 28 Sep 2016
  • 41 Portland Place, Academy of Medical Sciences, London