Chair: Francois Barnaud, OECD

The digital environment has revolutionised the way in which content is accessed and used. Users want information, and fast - they don't usually care about the container it comes in. It is no longer necessary to keep "book" or "journal" content separate - "never the twain shall meet" is simply not the case. Books can be sold on subscription, journal issues can be sold as independent products. Books can be marketed to your journal subscribers and your book customers can learn about your journals...they are frequently, or should be, the same customer.

But what do your users want? What does integrated content mean for the publisher? How can you create and host multi-purpose content, and how can you market and sell it? What business and pricing models should you be aware of? What are the benefits for users and publishers? Are there any drawbacks? In this seminar delegates heard from librarians about the issues for users and from publishers about the challenges and opportunities of creating books and journals as one.

Who should attend:
Editorial, production and sales/marketing staff from Societies and other publishers, who want to maximise the potential of their publishing programme by adjusting their content creation and delivery to suit their customers' discovery and reading preferences.

Programme

0915 Registration, tea/coffee

0945 Introduction from the Chair  (Audio)

1000 Never the Twain Shall Meet? Why might libraries want combined book & journal deals? (ppt) (audio)
Terry Bucknell, Electronic Resources Manager, University of Liverpool

1045 The challenge of creating content for multi-purpose platforms (ppt) (audio)
Catherine Candea, Deputy Head of OECD Publishing, OECD

1115 Tea/coffee

1135 Hosting the Stuff (ppt) (audio)
Chris Beckett, Vice President - Business Development, Atypon

1205 A Publisher's perspective - books and journals as one
Ruth Wells, Applications, Operations and Support Manager, Taylor & Francis
Unfortunately Ruth Wells was unable to speak at the seminar

1235 Questions (audio)

1245 Lunch

1330 The Global Business Model - an overview (ppt) (audio)
John Cox, Director, John Cox Associates

1400 The agent's perspective: From marketing to selling multi-purpose platforms (ppt) (audio)
Raluca Pop, Account Manager Scandinavia, Accucoms

1430 The agent's perspective: "The need to place yourself in the customer's shoes: Experiences drawn from the Nordic market" (ppt) (audio)
Dan Ahlskog, Director, Wize Nordic

1500 Final questions and discussion

1530 Closing remarks followed by a wine reception