ALPSP Seminar
Making Sense of Social Media

Thursday 23 June 2011, London

British Institute of Radiology, 36 Portland Place, London, W1B 1AT Tel: 0207 307 1400

"I have a Facebook group for Twitter users that Tweet about podcasters that talk to marketing bloggers"

Chair: Katie Sayers, SAGE

Podcasts and presentations where available are indicated by links from the programme below. Please note the terms and conditions of use as stated in our Privacy Policy

Nicola Osborne (University of Edinburgh) has a really good blog about this seminar. See it here

Please accept our apologies if the sound quality of some of the audio files are not up to our usual standard - we experienced a technical fault with the sound deck which also resulted in the two sessions before lunch not being recorded.

Social media are here to stay. It's changed the rules of how target markets interact with our brands and publications and opened up numerous channels for how people search and interact with our content. Unsettling isn't it? As publishers and societies we need to adapt to how we market (and publish!) our products. Gone are the days when an email and print brochure would be a complete marketing campaign and hosting one website was enough for our customers and communities. A simple search on Google shows that whilst our communications and channels are returned in the first page of search results so are numerous other comments and thoughts...none of them ours. Yet, social media offers us huge opportunities and having a social media strategy for your business is critical to staying ahead of the competition. We have direct access to our market and their instant opinions, low-cost ways of engaging with people outside of our traditional reach and new ways to support our core markets. This seminar showcased examples of how publishers have used social media to support core business objectives including adapting their working practices, developing metrics to analyse the results and examples within the mobile space.


0930 Registration, Tea &coffee

1000 Introduction from Chair
Katie Sayers,
SAGE (audio)

1015 Social Media objectives and strategy and closing the loop
Davina Quarterman
, Wiley-Blackwell (audio) (pdf)

1045 Social media integration: Building a multi-channel hub presence
Lizzie Shannon-Little and Caite Panzer, Oxford University Press (audio) (pdf)

1130 Creating a community around content.
Mithu Lucraft,
SAGE (pdf)

1200 Measuring the Progress of Societies:Wikiprogress, a way forward around key content
Ronan MacErlaine,
OECD (pdf)

1330 Making use of QR codes: Connecting to the mobile user
Alan Crompton, Taylor and Francis (audio) (pdf)

1400 Creating iPhone apps for delivering and sharing content
Jackie King
, IOP Publishing (audio) (pdf)

1430 Social media and reputation management: challenges and opportunities
Grace Baynes
, Nature Publishing Group (audio) (pdf)

1515 Measuring and evaluating social media
Matt McKay
, BioMed Central (audio) (link to Prezi presentation)

Nicola Osborne (University of Edinburgh) has a really good blog about this seminar. See it here

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